Virtual Book Tour Stop: CNN
As part of my virtual book tour, I stopped by CNN to talk about:
and my new book:
Watch the Video:
Immediately after he was sworn into office on January 20, 2017, Donald Trump prepared to address the United States of America for the first time as President. Before he uttered a single word into the microphone, he already had signaled to the nation that his optimism about the future. How?
With a big thumbs-up — a nonverbal signal in the United States for “all good here.”
After that initial thumbs-up in his address, he went on to use an additional 640 more hand gestures in his speech.
As a behavioral investigator, I know that President Trump’s body language played as large a role in the election as his actual words. And because an inaugural address is a president’s first impression to the nation, I wanted to know if I could learn anything from presidential inaugural addresses throughout history. These moments say a lot about each president’s personal brand.
Check out more of my Virtual Book Tour here!