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As part of my virtual book tour, I stopped by CNN to talk about:

Trump’s hands speak–what do they say?

and my new book:

Captivate: The Science of Succeeding with People

Watch the Video:

vanessa van edwards, cnn, donald trump, trump, captivate, captivate book, virtual book tour

Immediately after he was sworn into office on January 20, 2017, Donald Trump prepared to address the United States of America for the first time as President. Before he uttered a single word into the microphone, he already had signaled to the nation that his optimism about the future. How?

With a big thumbs-up — a nonverbal signal in the United States for “all good here.”

After that initial thumbs-up in his address, he went on to use an additional 640 more hand gestures in his speech.

As a behavioral investigator, I know that President Trump’s body language played as large a role in the election as his actual words. And because an inaugural address is a president’s first impression to the nation, I wanted to know if I could learn anything from presidential inaugural addresses throughout history. These moments say a lot about each president’s personal brand.

Read the full article

Check out more of my Virtual Book Tour here!

captivate, virtual book tour

captivate, virtual book tour

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