Wildfang – Masters of In-Store Brand Signals

Wildfang is a clothing brand that has a cult-like following. Why? I did a deep-dive brand analysis into why Wildfang has been so successful. In this episode of Why You Like It, I go on location with founder, Emma McIlroy: What is Wildfang?  Wildfang is a brand...

Self-Worth: 20 Ideas to Build Your Self-Esteem

Do you have self-worth? First things first – you are AMAZING, so you have every reason to be confident in who you are. What is self-worth?  Self worth is how you feel about yourself and the value you place on yourself. If you have a high self-worth, you...

How This Brand Convinces You to Pay 8x More

Why do you buy things? Because you like them? Because you need them? I would argue that you buy things that appeal to you. And this happens because of marketing, branding and priming. Let’s take an incredible example: Manuka honey. Manuka honey is 8X more expensive...

7 Emails Tips to Make Email Suck Less

Want to become a pro at writing better emails? I want to give 7 easy, but powerful email tips to make emailing better. According to Statista 269 billion emails were sent and received every single day in 2017. And this number is only going up!  How can you become a...

How to Remember Names with a Simple Trick that ALWAYS Works

There’s a sneaky people skill most people forget — remembering someone’s name! Is it often a problem where you can’t remember names? You are not alone! I am going to show you how to always remember a name. Researchers from Emory University wanted to improve...

The 5 Relationship Patterns: Which One Are You?

Do you feel like you have the same relationships over and over again? You might be in relationship patterns—where even though you are with different people, the behaviors and relationship goals are often the same. In fact, this can happen with romantic partners as...

New Addition to the Science of People Family

We are so excited to announce a new addition to the Science of People family!     Thank you for all of your kind support and well wishes during this special time! We can’t wait for the adventure to come.   Love, Vanessa   PS- If you want to follow along with...

5 Crazy Myths About Pregnancy

I have some big news my Science of People friends! I am pregnant! Hooray! I am so excited to start this next phase of life adventure. As I embark on this journey, you will see me growing bigger and bigger in my videos and Instagram photos… And, occasionally I will...

Why Do People Go Shopping on Black Friday?

Black Friday is America’s favorite shopping day of the year where, as of 2016, more than one hundred million people converge on stores and e-commerce sites for supposedly the best deals of the year. Given all of the hype for the day, it’s inevitable that unnecessary...

5 Smart TV Shows That Will Make You Think

Let’s face it, at the end of a long day at work sometimes all we want to do is relax on the couch and watch TV. When you have a packed to-do list, you may feel guilty allowing yourself the lazy pleasure, but depending on what you watch, you don’t have to. I’m a huge...

As Featured In