How This Brand Convinces You to Pay 8x More

Why do you buy things? Because you like them? Because you need them? I would argue that you buy things that appeal to you. And this happens because of marketing, branding and priming. Let’s take an incredible example: Manuka honey. Manuka honey is 8X more expensive...

Learn How to Sell from Mark Cuban’s INCREDIBLE Sales Pitch

On Jan. 4, 2000, Mark Cuban bought a stake in the NBA’s Dallas Mavericks franchise. But there was one big problem. The Mavericks had been voted the worst franchise in professional sports. Cuban had signed himself up for one of the hardest sales jobs out there. He had...

How to Close a Sale Using These 12 Non-Sketchy Sales Tips

Salespeople make three big mistakes when trying to close a sale. Do these sound like you? You are too scared to ask for the sale. You don’t know how to ask for the sale. You are so anxious about losing the sale that your confidence plummets and your ask sounds weak....

How to Get Someone to Confess or Divulge Information

Do you ever wish you could get someone to tell you the truth? You don’t need magic to get to truth, you just need a little behavioral psychology. I want to teach you a few truth-telling tools you can use to get someone to tell the truth, confess or divulge...

8 Persuasion Techniques To Learn So You Can Be More Persuasive

Do you want to be more persuasive? I want to show you how you can use persuasion in an authentic way to achieve more of your objectives. Have you ever bought a silly product that you didn’t really need? (I am ashamed to say I have two Snuggies!) That was persuasion in...

How to Be Right All the Time

I was wrong. I picked the book “Being Wrong: Adventures in the Margin of Error” by Kathryn Schulz, and it sounded like a good choice for the Science of People book club. I was wrong. This post is all about how to be really good at being wrong. Yes, I tricked you. I...

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