Worried Everyone Around You Seems To Know
How To Get Ahead… But You Don’t… And Never Will?

Use These 12 Science-Based Human Behavior Laws To Finally Achieve Your Potential And Accelerate Your Career

Discover How to Control Your Own Career Path as You Develop Authority, Win Over Co-workers and Bosses With Ease, and Effortlessly Get Clients on Board With Your Ideas…

Dear Friend,

Why does it always feel like your peers simply know how to get ahead, get recognized, and praised for their work…

…even though you’re as smart as them, and work as hard as them, if not harder?

And why is it that others succeed with confidence while you remain stuck on the sidelines?

Are they just better conversationalists?

Born “people persons?”

Better at pitching themselves and their ideas to others?

Do you ever wonder…

“At What Point Did Everyone Else Learn ‘How to Succeed 101…’…Except Me?

Here’s the thing…

Somewhere along the line, every single person who’s ‘ahead of you’ in life, did learn something you didn’t.

But the crucial word there is learn.

Because whether you’re an introvert, an extrovert, or anywhere in between, you can still learn the skills you need to get ahead, get recognized and take back control of your career.

In just a minute, I’ll reveal the 12 human behavior laws that helped me, and thousands of People School students no different than you, do exactly that.

These 12 behavior laws will take you off the sidelines and put you squarely in control of your future.

  • Your boss will take notice and trust you.
  • Your peers will ask for your advice and leadership.
  • Your clients will pay attention whenever you present, eager to hear your ideas.
  • You’ll even re-invent your personal life (if that’s what you want).

But first, let me tell you a story…

Hi, I’m Vanessa Van Edwards, best-selling author of Captivate: The Science Of Succeeding With People, and founder and lead researcher at Science of People, a human behavior lab in Portland, Oregon.

At Science Of People, we combine the latest research on soft skills with our behavioral frameworks to change people’s behavior.

My unique research experiments to crack the code of human behavior have been featured on NPR, the Wall Street Journal, the Today Show and USA Today.

I’ve spoken to groups across the globe from the stage at the Consumer Electronic Show (CES) to presenting research at MIT.

People School logos
Vanessa Van Edwards TEDx Talk

And more than 100 businesses — including Fortune 500 companies such as American Express, Clean and Clear, and Symantec, have hired me for one purpose: to help people succeed through the art and science of advanced communication.

But I wasn’t always successful…

For years, I felt like I was sitting on the sidelines as I watched my peers pass me by…

As a kid, it was awkward schoolyard silences. Watching the ‘popular kids’ from a table across the lunch room. Missing out on birthday party invites.

But as I got older and started college, I began to get overlooked for things that were critical to achieving the dreams I had for myself. Internships. Job offers. Even early business opportunities.

I knew I was smart enough.

I knew I had the technical skills.

But something wasn’t working. I wasn’t happy in my career. I constantly felt overworked and underpaid. I felt like my potential was languishing.

So I told myself ‘if you just work harder’…


The Harder I Tried to Succeed – Working Longer Hours, Forcing Smiles, and Faking Conversations – the More I Felt Stuck…

Day after day, my ‘path to success’ seemed like a neverending slog through neck-deep quicksand, as my peers and colleagues sailed by on a moving sidewalk.

I didn’t think they were doing anything that differently than me.

And as I watched them get succeed while the doors in front of me closed, I began to wonder…

“What is it they have that I don’t?”

It turns out that ‘it’ – that elusive something which gave them the confidence I could never seem to find – was a huge part of the problem.

Although, not in the way you might think…

You see, we’re promised from a young age the steps to success are straightforward.

Get your head down. Work your tail off. Become an expert.

The cream will rise to top.

But it turns out that’s only part of the success equation. If you want to achieve the great things you know you’re capable of deep inside, there’s another critical piece.

And it sounds crazy to say it, but none of us were taught this critical piece in school.

Instead, we’re made to believe you’re either born with ‘it’… or you’re not.

And if you’re not… oh well… you’re on your own now… good luck… try not to get left behind!

That other critical piece plays a huge role in whether you become everything you know you can be…

Or whether you stay stuck and frustrated forever.

That other critical piece is people skills.

The Big Lie That Guarantees You’ll Never Get Unstuck

People skills aren’t some mystical gift you’re either bestowed with from birth… or you’re not.

There is no magical ‘charisma dust’ sprinkled on the chosen few.

When your coworker stands up to make a presentation and others stop everything they’re doing to listen… AND THEN jump onboard with their vision, it’s not because they won the genetics lottery.

It’s because they have a skill…

And the good news is… skills can be learned.

I know, because for the past 10 years, time and time again, our scientific research has proven it to be true.

So, no matter whether you’re feel awkward or invisible (like 2004 Vanessa!)… or you’re a high energy bounce-off-the-walls party animal… or anywhere in between…

You can learn people skills.

The Amazing Truth: How Learning To Deal With People Can Change Your Career And Your Life

What if I told you you could look forward to going to work every day, knowing you’ll say exactly the right thing during every conversation and leave everyone you interact with (and yourself) feeling good…

That you could hear from coworkers, bosses, friends, and family that there’s just something about you that’s nice to be around…

That you could pitch ideas or share opinions and have everyone stop what they’re doing to lean forward and listen…

That you could meet an interesting stranger and be able to form a deep connection — and know that if you want to see them again or do business with them, you’ll have the opportunity to do so…

That you could walk into a room full of strangers with your head held high and an excited feeling in your belly, knowing you’ll make an interesting and exciting connection, no matter who you talk to — even if everyone in the room is more skilled, advanced, or powerful than you…

That it won’t only be your business life that improves – You’ll connect with friends and family in deep and meaningful ways that leave them feeling safe, connected, and grateful to be with you…

You see…

Once you figure out the unspoken rules of social skills, your life can change dramatically.

Early on, I struggled with every kind of social interaction: Meetings. Presentations. Even office birthday parties.

But it was one particularly painful experience – a networking event where I broke down after standing in excruciating silence with an important VIP – that I realized the direction my career was headed in… and made myself a promise…

I would study people like I studied math…

I would find formulas.

I would create conversations starter flashcards and I would test myself on body language poses.

And the deeper I dug, the more I began to discover the incredible communication and behavior research hiding beneath the surface in academic journals, disguised by jargon and buried in databases.

I began to translate the articles into real life hacks. And test them.

And that’s when something incredible happened… They started to work.

I’d created a small business and began speaking to private groups. And every time I spoke I’d get job offers. Not so weird, right?

Except these were job offers that were COMPLETELY UNRELATED to what I was talking about!

Can you help me with my wardrobe?

Will you be a paid mentor to my kids?

Can you help me with my presentation skills?

It was the 2008 recession. Yet I was having to turn down new offers left and right. Bigger and bigger opportunities were coming my way. That was when I knew I’d stumbled upon something special.

For the first time in my life, I wasn’t simply reacting to whatever was handed to me — I got to look at all the options and choose the future I wanted for myself.

Not because I’d been showered in that ‘magic charisma dust’ I mentioned earlier.

Or because my membership to the ‘those that just have it’ club was finally accepted.

But because I’d actively chosen to learn the unspoken rules that guide all of us.

And now you can choose to learn them too…

At Science of People, we’ve created a practical, actionable, step-by-step course backed by years of science-based research – an evolution of the very same lessons I taught myself to transform from awkward and frustrated to the person who gets invited to talk to Fortune 500 companies .

These skills have already helped change the lives of thousands of students. And if you’re ready to put in the work necessary and take control of your career (and your future), I’m confident it can change your life too.

It’s called…

People School

The Only Science-Backed People Skills Course Created To Give You The Skills You Need To Fulfill Your Potential

If you want to learn how to rapidly build trust, spark excitement, develop meaningful connections, stand out from your peers, and finally achieve all of the things you know you’re capable of, People School was created for you.

With 12 modules – each one built around a unique human behavior law – People School is the only science-based training program that provides you with actionable lessons to learn the skills you need…

AND a practical framework that ensures you have the knowledge and support to implement those skills in your life, never get overwhelmed, and have a specific set of guidelines that will let you know you’re headed in the right direction.

Step-by-step, People School will teach you how to create authentic and meaningful connections with anyone… and accelerate your success.

People School has already helped thousands of smart, driven, people from all over the world go from feeling “stuck” to leapfrogging their peers, landing clients, and becoming top performers at places like:

No matter how talented you are, you cannot succeed if you can’t interview effectively, negotiate your worth, be indispensable on a team, or get others to see the power of your vision.

You deserve to be recognized for your talents. You deserve to have your ideas heard and to be paid what you’re worth.

That’s why we created People School. A practical, actionable people skills course built around…


Stop worrying about being forgotten or making a bad first impression. This lesson gives you a relationship operating system for all of your interactions.

Skill 2: Prime Your Performance

Get the results you want from your interactions (including emails and video calls) — every time — without being inauthentic, manipulative, or slimy.


Send signals that you can be both capable and friendly and keep people interested and energized in conversation.

Skill 4: Capture Attention

Start interesting conversations, keep them going, and pitch your ideas in a way that leaves people curious and excited.

Skill 5: Build Trust

Rapidly build trust and mutual rapport for lasting and meaningful relationships.

Skill 6: Harness Power

Be taken seriously, interrupted less, and command authority and respect.

Skill 7: The Likeability Blueprint

Be more magnetic, memorable, and likable in any situation.

Skill 8: Decode People

Speed-read people’s intentions and interests so you can eliminate confusion, remove doubts, and connect more deeply with anyone.

Skill 9: Capitalize On Your Conversations and Relationships

Move beyond small talk to create powerful connections and never run out of things to say.

Skill 10: Assert Yourself

Develop social assertiveness and get what you need and want out of interactions.

Skill 11: Increase Your Influence

Lead with authority and authenticity and get your ideas adopted.

Skill 12: Strengthen Connections

Become indispensable at work and thrive on your team.

Knowledge Is Only as Powerful as How You Use It

There’s nothing more frustrating than knowing that you should be doing something differently but not know where, or how to do it.

So each of these 12 skills is taught inside a practical framework designed to give you the structure and support you need to practice and put them to work, every day.

Your Framework For Success Includes:

  • 100% Virtual Access: We all learn at different speeds. Once you join People School you’ll have access wherever you are in the world, 24/7, so you can learn at a pace that suits you.
  • 100% Lifetime Access: And the course will always be there for your to come back to. If you have an upcoming presentation three years from now, you can rewatch the videos and use the workbook again and again to refresh your skills.
  • The 12 Core Skills for Interpersonal Intelligence: Each video skill is accompanied by fascinating research, real-life case studies, and helpful exercises. At the end of each skill, you walk through 3 challenges to activate your new knowledge.
  • The Workbook: Access to 150+ pages of customized worksheets and templates to follow along with lessons. Whether you prefer digital or physical, your workbook comes in two forms – downloadable PDF and a custom printed version that we ship straight to you.
  • Q & A Coaching: Not only will you get to see the Q&A’s of other students, you have the opportunity to ask questions and get feedback on any of the 12 skills.
  • Group Coaching: There is one assignment for each skill you learn. During the course, you will submit a total of 12 assignments to your Science of People coach to review during optional live office hours calls.

After years of testing and developing People School with thousands of students I am confident by using this practical, actionable framework ANYONE can learn people skills…

Here’s what a few People School
students have said:

The program was awesome. Thank you for making this program possible for those of us who struggle to understand the unspoken rules of socializing with the world. 

Andrew T.

This program cut through the BS to get to the bottomline people skills. I can’t tell you how much my skills have improved and how I interact with others.

Andrea R.

Thank you so much for extending me a chance to attend this class. It has helped me define my purpose in conversations, develop a social roadmap, and prioritize areas of people skills to work on. 

Varisa H.

Okay. But What Makes People School Different From Everything Else Out There?

If you’ve already tried self-help books, courses, and therapy, that tried to ‘build your self-confidence’ and force you into conversations, you’re not alone.

That’s exactly how I started out on this amazing journey too (as did many students that have thrived through People School).

The problem with them was, well… they all came with problems.

Advice that sounds great on the surface, but wait… how am I supposed to apply this in my life?

They had no accountability to keep you motivated.

They came with no practical way to measure if what you’re trying is actually working.

They weren’t based on research, just one person’s opinion based on a few personal experiences.

If you’ve ever been frustrated by advice like ‘be complimentary’ or ‘smile more’, and crave specific, actionable, practical learning, then People School was created for you.

Soft Skills Backed By Hard Science

No matter how many books we read, videos we watch, or blogs we consume — the truth is that we simply can’t learn People Skills without support.

Instead of one-directional learning where you consume information and then we say “Good luck!”, People School includes 12-month access to a community of people to practice with. You also get access to live coaching sessions with my team and I.

  • Got a challenging boss who won’t listen to your ideas?
  • Have a coworker who keeps stalling your progress?
  • Got a bad review at work and want to know what to do?
  • Have a pitch coming up for a client?

Perfect! We love helping our clients with challenging conversations. Write up your questions and we’ll answer them during the call.

It’s Not a Cookie-cutter, One Size Fits All Plan

The very first thing you will do is customize your People School trajectory – The goal of People School is to equip YOU with the skills YOU need to achieve your potential.

We all learn differently. And we all want to achieve different things.

At Science of People, we’ve studied behavioral change. And that scientific research has told us what it takes to set students up for success by teaching them how to apply the changes they want to make.

So every skill you learn in People School is reinforced with a People Development Plan. Think of it as your personal “Driver’s Manual” for implementing the changes that are going to make the biggest difference in your life.

And we don’t just give you the plan and wish you the best…

The Support You Need to Succeed

No matter how many books we read, videos we watch, or blogs we consume — the truth is that we simply can’t learn People Skills without support.

That’s why, when you join People School, you’ll get group coaching, direct access to me (Vanessa Van Edwards), and access to a community of practice partners.

Every student of People School also receives 12-months of access to a community of people to practice with (no one-directional learning where you consume information and then we say “Good luck!” here).

And access to live coaching sessions with me and my team so we can give you advice on any people skills challenges you’re facing in your life RIGHT THEN and how to overcome them…

Got a challenging boss who won’t listen to your ideas?

Have a coworker who keeps stalling your progress?

Got a bad review at work and want to know what to do?

Have a pitch coming up for a client?

Perfect! We’re here to help students with challenging conversations. So with our live coaching sessions, all you have to do is write up your question and we’ll answer them during the call.

Is It Time You Took Control Of Your Future?

Imagine you’re standing in the doorway to a networking event. A buzz of engaged conversation fills the room. As you look around you spot important people it will really help your career to get to know.

A potential new client… A potential new boss… A potential big deal that will change the way your co-workers look at you, and act around you.

Do you walk in with confidence, excited to test out the new skills you’ve given yourself? Skills that will allow you to strike up a conversation and leave a lasting impression on anyone in that room?

Or do you turn around, walk away and tell yourself, “I’ll do better at the next one… “
Do you continue with ‘head down, work hard, cross your fingers’ or do you choose ‘head up, work smart, make your own luck’?

That’s where you are right now.

In that doorway.

Now it’s up to you which way you turn.

I sincerely believe People School can help you. The research and science behind the 12 foundational skills are unlike anything you’ll learn in any other book, course, or group available today.

And the support, accountability, and feedback provided by myself and the People School team will ensure you always know exactly what you need to do, so you never lose confidence, start to doubt yourself and end up back where you started.

This Sounds Amazing… But How Much Does It Cost?

People School is 12 Monthly Payments of $149.

Or make a one time payment of $1495 and Save $293.

We only open enrollment for a limited time. This ensures we have the time and attention available to make your experience amazing.

Some employers offer tuition reimbursements or allow you to use education credit. We provide a receipt for reimbursement if you want to try submitting to your manager or HR department for reimbursement. And you’re welcome to send this People School PDF to your HR person.

I have ultimate confidence that People School can help you to fulfill your potential, whatever that means to you. I’ve already watched it do exactly that for thousands of students.

That’s why I offer a…

30-Day, 100% Satisfaction, Risk-Free Guarantee:

Take the entire course, and if you’re not satisfied, you get every penny back.

I offer this because I’m certain that People School is the absolute best social skills course out there — my students often come to me having tried everything else.

I’ve spent over 10 years researching, testing, developing, and tweaking this training program based on the feedback I’ve received. It’s helped homeschooled adults from rural Iowa land jobs at Fortune 500 companies.

It’s helped entrepreneurs get funding in half the time they expected. And it will work for you.

My guarantee is simple: Take the course, implement the exercises, and see what happens. If you’re not satisfied with the results, email me and show me you did the work, and I’ll give you every cent back.

Of course, I ask that you do the exercises and practice in your daily life, because I know how powerful the results are.

If you passively consume the information but don’t implement it, the program won’t work.

But I guarantee that if you do the work, you’ll feel better about your social skills and relationships than you ever have before — and you’ll finally have the skills to open up new opportunities.

12 Monthly Payments of $149

Save $293 — Pay in Full

Questions about the course? Email [email protected] and we’re happy to help.

So… Is People School Right For You?

After working with thousands of students, we’ve learned a lot about who can truly benefit from People School.

People School is right for you if:

  • You’re driven to get more out of life and want the one universal skill that will help you, regardless of where your future takes you.
  • You want to strategically improve your communication, relationships, and the way you’re perceived — and you’re willing to put in a minimum of 1-3 hours a week to get there.
  • You’ve tried improving your communication in the past and are ready to accelerate the process – and you career – by getting help.
  • You’re willing to try new things and expand your comfort zone.
  • You’re tired of just getting information and want a plan for implementing things so you can truly change.

People School is NOT for you if:

  • You want to learn how to manipulate people – We teach you how to be the best, most authentic version of yourself when you communicate. Not how to play mind games with other people. If you’re here to learn how to “trick” people, you’re going to be sorely disappointed.
  • You want a “quick fix” – There is no shortcut to learning people skills. People School only works if you do the work. If you aren’t willing to do the work to make a lasting change, please don’t join. We want to work with committed students.
  • You aren’t willing to commit 1-3 hours a week – You have lifelong access to the course so you can take it at your own speed, but if you don’t take the time to practice and apply the skills you’ll learn to your everyday.


If that first person sounds like you. If you’re the kind of person who’s ready to step off the sidelines and take control of how you deal with people and how they perceive you, everyday, then I’m so confident People School can unlock your potential, that…

If You Enroll Today You’ll Also Get These Included Bonuses…

Bonus #1 – The Network: Get 12 months of unlimited access to our private member’s network, People Lab. You’ll get to ask questions, practice the skills you’ve learned, chat with others, and most importantly, begin building your network of like-minded student

Bonus #2 – Cold Approach video tutorial: Learn to walk up to any group, network with people you don’t know and talk to strangers like friends.

Bonus #3 – How to Ask for a Raise or Raise Your Rates video tutorial: Use our formula to get paid what you’re worth and reduce the anxiety of asking.

Bonus #4 – Find Your People video tutorial: Learn to build your network—even from scratch—how to refresh a neglected network, and how to get more high-quality contacts.

Bonus #5 – How to Work a Stage video tutorial: Refine your public speaking skills, improve your stage presence, and look more confident in front of groups—all while reducing speaking anxiety.

Bonus #6 – How to Take the Perfect Profile photo PDF: Make a great digital first impression with our profile picture tutorial. Save this for when you need to refresh yours.

Bonus #7 – Captivate Bonus Chapter: Get our conversation blueprint swipe file and the insider resources that jump started my career.

Bonus #8 – Social Exercises download: Practice your new skills and wield them like an expert.

Bonus #9 – Social Meditation audio training: Get in the right mindset before any social event.

So, Just to Recap, Here’s Everything You Get When You Enroll For People School TODAY:

The Complete People School Course:

Bonus #1 – The Network – 12 months unlimited access to People Lab

Bonus #2 – Cold Approach video tutorial

Bonus #3 – How to Ask for a Raise or Raise Your Rates video tutorial

Bonus #4 – Find Your People video tutorial

Bonus #5 – How to Work a Stage video tutorial

Bonus #6 – How to Take the Perfect Profile photo PDF

Bonus #7 – Captivate Bonus Chapter

Bonus #8 – Social Exercises download

Bonus #9 – Social Meditation audio download

Woah… that’s a lot. Will I get through everything?

We designed People School’s mix of actionable skill-based lessons and practical framework to ensure you have the support you need every step of the way.
And because you have lifetime access to the course material…

You never have to worry about it disappearing…
You can learn powerful people skills at a pace that works best for you…
You can come back to the lessons for the rest of your life whenever you need to refresh yourself on anything in the course.

12 Monthly Payments of $149

Save $293 — Pay in Full

Questions about the course? Email [email protected] and we’re happy to help.

Frequently Asked Questions…

After working with thousands of students, we know there’s some common questions people have about People School. We’re here to help you answer them:

Can I get reimbursed by my work?

Some employers offer tuition reimbursements or allow you to use education credit. We provide a receipt for reimbursement if you want to try submitting to your manager or HR department for reimbursement. And you’re welcome to send this PDF to your HR person. It never hurts to ask!

How long does it take to get through the course?

You have lifetime access, so you can go at whatever speed you want to go. People typically complete the course in 15-20 hours.

What if I’m here to learn how to have better friendships and romantic relationships?

That’s great! People School will absolutely help with that, but it’s geared towards helping you succeed in your professional life. If you decide to apply it in your personal life, it can create dramatic transformations there, too.

Can I take the course if I live in Finland, Mexico, etc.?

Absolutely! The course is online, so you can access it from anywhere in the world.

Can you ship the workbook to my country?

Yes, we can ship your workbook to anywhere in the world.

How long will I have access to the course?

You have lifetime access to the course and automatically get access to all bonus materials and any new bonus materials we add in the future!

Don’t see your question answered here? Email [email protected] and we’ll happily answer them for you.

What kind of people join People School?

We have students from over 50 different countries and companies of all sizes, including entrepreneurs. Most of our students identify as:

Adventurous Introverts: By joining People School, they learn how to be heard without being loud and how to be in control of social interactions while wielding their own unique brand of confidence. Joining People School helps them understand how to intentionally create great conversations and relationships, improve how they’re perceived (even if they don’t change how much or how loud they speak) and become the best version of themselves.

Ambitious Intrapreneurs: By joining People School, they learn how to get more out of relationships, work, and life. They learn how to optimize and highlight their natural strengths without having to fake it or force it — and finally figure out why they can perform so well in some situations and get flustered in others. (And are able to intentionally perform well whenever they want to.) Joining People School shows them how to build on what they already know to get the most powerful results possible.

Goal-Oriented Entrepreneurs: These folks often know they’re good with people, but don’t know why. Entrepreneurs and extroverts gain the knowledge of what they’re doing, why it works, and how to do it more often. Paired with their natural love of people, People School helps them turn something that comes effortlessly into a super-charged skill that helps them succeed.

Vanessa Van Edwards behavioral investigator

Change takes changing.

And the fact you’ve read this far tells me you know something needs to change in your life.

That can be uncomfortable. I totally understand. I’ve been there.

But the alternative – running away from change – only leads to more of the same.

More uneasy conversations with clients. More unsatisfactory reviews with your boss. More feeling stuck in your career constantly questioning if you did or said the right thing.

And more waiting for a ‘break’ that’s never going to come…

Unless you make it happen for yourself.

That’s your other option here… make it happen for yourself.

Choose to step a little outside your comfort zone and take back control.

That doesn’t mean you have to do everything differently today; you just have to take one step toward a new direction.

Because that’s how all big changes happen.

Small steps.

Lots and lots of small steps.

And then one day you look back and you’re not the same person you used to be. You’re holding people’s attention. Your manager is complimenting yet another one of your presentations. You’re walking into a networking event and people are coming over to listen to what you have to say… and it suddenly dawns on you, all those little steps took you somewhere you never imagined.

What you do today will change what your future looks like 6 months from now. I know, because I’ve seen it happen for thousands of students all over the world. And I’ve seen it happen in my own life.

I believe that things can be different for you. And I believe that the first step in seizing control of your opportunities is taking this course.

I hope to see you inside.

Vanessa Signature