Most of us are all too familiar with the wildfire spread of dating apps and websites over the last 20 years. From eHarmony to to Tinder to OkCupid, there’s about a thousand and one ways to find love. Or at least ways to ‘try’ to find love.

Talking to a potential partner via these sites and apps can be an interesting process to say the least. It normally goes a little something like this: you have a match, wink or somebody mutually swipes right. You reach out and message the person, sharing your favorite movie for the umpteenth time and your mutual distaste for self-proclaimed, gluten-free advocates. Perhaps you even meet up to grab coffee. And maybe it’ll work out, or maybe it won’t.

This process can be exhausting. Without meeting your potential mate in person, it’s challenging to know what they’re really like, what they’re really thinking, who they really are.

One new dating app is attempting to make the whole online dating process a little easier. And significantly more transparent and fun.

Facial Recognition Software

Heystax, a new mobile dating app developed by Krush, uses facial tracking technology for online suiters. Here’s how it works:

The app sets up potential connections on a 30-second video call. Both parties work to convince the other person to stay in touch, but remember, they only have 30 seconds to do so. During this time, the app uses its facial recognition software to read the expressions of each user and further, to determine “how impressed” they were by the match.

Our facial expressions reveal a lot about our emotions. Micoexpressions, which occur involuntarily and very quickly can tell you a lot about what another person is thinking or feeling without them having to verbalize it.

After the initial call, the individuals can decide if they want to keep talking or call it quits. It both say yes (think two swipe rights on Tinder), they can chat with each other over the app.

Heystax is looking to bring gamification to the dating realm. The app can even score the daters’ chats through an in-app ‘digital wingman.’ From their website:

“A crazy fun speed date with a digital wingman, Heystax is the all new social discovery game that’s getting emotional. The app matches two players in a video call environment and leverages ooVoo Intelligent Video® and user patterns to determine emotional compatibility. Players say ‘yes’ or ‘no’ to collect contacts and see who’s stacking the most heys.”

Through social gamification, enhanced compatibility assessment and smart matchmaking, Heystax could be the new Tinder or Bumble or Happn or who knows…it’s hard to keep track these days. The launch date for Heystax has yet to be confirmed but you can be sure we’ll give it a test-run once it’s available. Will you try it?


Hi, I'm Vanessa!

Hi, I'm Vanessa!

Lead Investigator, Science of People

I'm the author of the national bestselling book Captivate, creator of People School, and human behavioral investigator in our lab.

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