Your personality shapes your political opinions more than we realize. Specifically two traits:

Openness: How much we like new ideas, imagination and trying new things.

Conscientiousness: How organized we are, how much we like details and plans.

What do you think:

Who is higher in openness?

a) Liberals

b) Conservatives

Who is higher in conscientiousness?

a) Liberals

b) Conservatives

According to a study in the Journal of Applied Social Psychology (citation below). Here is the answer:

Who is higher in openness?

a) Liberals

Who is higher in conscientiousness?

b) Conservatives

Liberals are more likely to be:
• High open
• Low conscientious

Conservatives are more likely to be:
• High conscientious
• Low open

This tells us a lot. It tells us why:

Make America Great Again

Resonates with conservatives and not liberals. If you are low open you do not want change, you want to bring back the good old times.

This tells us why

Change We Believe In

Resonated with liberals. They are high open and crave change.

There are so many forces that affect our choices.

Citation: Cooper, Christopher A., Lauren Golden, and Alan Socha. “The Big Five Personality Factors and Mass Politics.” Journal of Applied Social Psychology 43.1 (2012): 68-82. Web.

Hi, I'm Vanessa!

Hi, I'm Vanessa!

Lead Investigator, Science of People

I'm the author of the national bestselling book Captivate, creator of People School, and human behavioral investigator in our lab.

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