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SOP Labs

Shape What We Know
About People.

Contribute to real behavioral science studies alongside people from every background — and read the results as they're published.

01

What Is Labs

Study Replication

We take landmark behavioral science studies and replicate them — with you and a global community of participants.

Original Research

We run our own studies on how people communicate, read each other, and build trust.

Global Scale

Most studies rely on a few hundred participants from a single country. Ours include thousands across cultures — representing perspectives traditional research has never captured.

02

Why Participate

  • Your perspective shapes real, published research
  • Choose the topics that matter to you
  • Read published findings from every study you contribute to
  • Always free — no cost, no catch
03

How It Works

1

Sign Up

Create a free account — it takes about a minute.

2

Browse Studies

Pick the topics that interest you most.

3

Participate

Answer questions and share your perspective, at your own pace.

4

See Results

Every study gets published. Read what we discovered.

04

Published Findings

Study 1 · Replication · Published September 2026

The One Word That Changes How People See You

Describe a stranger with seven traits and swap just one, warm for cold, and people describe a different human. We re-ran Asch's 1946 experiment with 369 volunteers, and the pattern held at 112% of the original effect size.

Participants
369
Called “warm” generous
92%
Called “cold” generous
14%
Read the findings

Every study is written up for a general audience in our Original Research category, whether it replicates or not.

Your Perspective Matters

People across cultures are already contributing. Be part of it.

Take Your First Study