Study 1 · Replication · Published September 2026
The One Word That Changes How People See You
Describe a stranger with seven traits and swap just one, warm for cold, and people describe a different human. We re-ran Asch's 1946 experiment with 369 volunteers, and the pattern held at 112% of the original effect size.
- Participants
- 369
- Called “warm” generous
- 92%
- Called “cold” generous
- 14%