This article is part of our body language guide. Click here for more.
The stadium is buzzing. The tension is palpable. New Zealand’s national rugby team—commonly referred to as the All Blacks—line up in formation in front of their opponents.
They begin the haka, a ceremonial war dance with deep roots in Māori culture.
Rhythmic chanting, fierce movements, aggressive vocalizations, and menacing facial expressions coalesce into a terrifying display of strength and unity.
The ritual not only honors New Zealand’s indigenous heritage, but also “provides a psychological edge through self-inspiration and via an attempt at opponent intimidation,” according to rugby journalist Ewan MacKenna.
By harnessing the power of body language, the All Blacks set the tone before the match even begins—one that no doubt contributes to New Zealand’s status as one of the greatest rugby nations in the world.
In this article, we’ll break down the importance of body language in sports, some of the key cues, and how you can apply them to your everyday life!
Why is Body Language Important in Sports? (Backed by Science!)
In sports, your body talks before you even make a move. These silent signals can be game-changers, influencing your performance, your opponents, and even the referees.
By recognizing and mastering the language of posture, gestures, and expressions, you can give yourself a winning edge. Here’s how:
- Confidence Boost: A study found that athletes who used expansive postures before competition performed better than those who didn’t.
- Intimidation Factor: Research shows that perceived formidability is influenced by posture, with more expansive postures being seen as more intimidating.
- Communication: In fast-paced sports, nonverbal cues are often quicker and more efficient than verbal communication. Athletes who can read and use body language effectively have an advantage.
- Emotional Regulation: Controlling your body language can help manage emotions during high-pressure situations.
- Perception of Skill: How an athlete carries themselves can influence perceptions of their skill level. These perceptions can have unconscious effects on how opponents view and perform against them.
The Body Language of a Winner
Winners across sports and cultures display universal pride expressions. Research on blind athletes found that they made the same body language expressions as seeing athletes when they won a race—even though they’d never seen anyone do it before!
The body language of a winner is classic:
- Arms raised high, hands above head
- Open mouth, face pointed upward
- Expanded chest Upright, tall posture
- Fists clenched in triumph
But this body language doesn’t need to be reserved for the final whistle or buzzer. Studies have shown that incorporating winning body language prior to or during competition can boost performance through various pathways, including via increased testosterone, improved pain tolerance, and sharpened cognition!
How to Incorporate Winning Body Language:
- Victory Visualization: During training, visualize yourself succeeding and naturally adopting the winning pose.
- Micro-Wins Celebration: Celebrate small victories during competition with brief winning gestures (e.g., a quick fist pump or chest expansion).
- Posture Check: Regularly check your posture during competition. Remind yourself to keep your chest open, head high, and shoulders back.
- Recovery Pose: After setbacks, quickly reset to an open, confident posture to maintain a winning mindset.
Reading Competitive Microexpressions
Understanding microexpressions in yourself and opponents can be a game-changer. Learn to distinguish between surprise, fear, and anger:
Surprise:
- Eyebrows raised and curved
- Eyes wide open
- Mouth open in an ‘O’ shape
- Brief duration (fraction of a second)
- Often seen: When opponents make unexpected moves
Fear:
- Eyebrows raised and straight
- Upper eyelids raised, lower tightened
- Lips stretched horizontally
- Tense neck muscles
- Often seen: Before crucial moments or when facing stronger opponents
Anger:
- Eyebrows pulled down and together
- Intense, fixed stare
- Lips pressed tight or showing teeth
- Flared nostrils
- Often seen: After mistakes or disputed calls
The Body Language of Defeat
Likewise, losers also have fairly universal—and innate—body language cues. And in contrast to winning body language, these expressions can put a damper on your performance through many of the same pathways (e.g., lower testosterone and dulled cognition).
As a competitor, you can use signs of defeat in your opponent to your advantage: when you see them slouching, let it inspire you to double down and end their misery!
Here are some classic defeat cues to watch out for:
- Shoulders rolled inward
- Head hanging low
- Pained or sad facial expression
- Clenched fists at sides
- Slumped posture
- Averted gaze
It’s equally important to be cognizant of your own negative body language too. Here’s how to counteract losing body language and stay in the game:
- Posture Reset: Practice quickly transitioning from a defeated posture to an upright, confident stance.
- Power Pose Break: If possible, take a brief break to do a power pose in private (e.g., in a locker room or on the sidelines).
- Facial Reset: Use progressive muscle relaxation techniques to release tension in your face and reset your expression.
- Breathing Technique: Implement deep, diaphragmatic breathing to calm your nervous system and improve posture.
- Positive Self-Talk: Combine upright posture with positive affirmations to reinforce confidence.
The Body Language of Camaraderie
Team members sweat, train and sometimes even bleed together.
That creates immense opportunities for bonding. How does this camaraderie show up in body language? The answer is through the power of proxemics, a fancy word for the distance between people; and haptics, a fancy word for touch.
Typical camaraderie cues include:
- Closer physical proximity than average friends
- Higher frequency of touch (pats, high-fives, hugs)
- Synchronized movements (team cheers, warm-ups)
- Mirroring of postures and gestures
Research has shown that this increased contact, proximity, and synchronization can increase cooperation and trust and reduce stress hormones, ultimately improving performance.
Here’s how you can enhance team camaraderie:
- Synchronized Warm-ups: Incorporate team-wide synchronized movements into pre-game routines.
- Celebration Rituals: Develop unique team celebrations for different achievements during games.
- Touch Awareness: Encourage appropriate supportive touch among teammates, including personalized handshakes between team members. Research has demonstrated a fascinating correlation between physical contact among teammates and team success. A groundbreaking UC Berkeley study analyzed the 2008-09 NBA season and found that teams with more player-to-player contact (high fives, chest bumps, hugs) consistently won more games. This “touchy-feely index” was further validated during the 2011 NBA Finals:
- The Dallas Mavericks recorded 250 instances of positive physical contact compared to the Miami Heat’s 134
- Mavericks players were 82% more likely to high-five than Heat players
- Top performers included Tyson Chandler (90 high-fives) and Dirk Nowitzki (88 high-fives)
- Mirroring Exercises: Practice intentional mirroring of teammates’ postures during team meetings or huddles.
- Proxemic Training: Use team-building exercises that require close proximity to build comfort with teammates.
Want to learn how to read body language even better? Check out our resource:
Crack The Code on Facial Expressions
The human face is constantly sending signals, and we use it to understand the person’s intentions when we speak to them.
In Decode, we dive deep into these microexpressions to teach you how to instantly pick up on them and understand the meaning behind what is said to you.
Learn how to decode emotions in our advanced communication course, People School.
The Body Language of an Alpha
In the same way every wolf pack has a leader, every team has an alpha. Usually the best player on the team, an alpha typically presents with more winning body language. For example, you might notice them strut, hold their head higher, or puff out their chest more.
When two alphas collide, things can get ugly (think Shaq and Kobe on the Lakers!). But when there’s a clearly-defined hierarchy, a strong alpha can be the guiding presence that maintains team camaraderie, boosts morale, and leads a team to success.
Here’s how you can implement alpha body language:
- Eye Contact Drills: Work on maintaining comfortable, prolonged eye contact with teammates and coaches.
- Space Claiming: In team sports, practice taking up space during huddles or on the sidelines.
- Controlled Movements: Focus on moving deliberately and with purpose during warm-ups and competition.
- Facial Control: Practice maintaining composed facial expressions, especially after setbacks.
But alpha behavior isn’t confined to team sports. Boxing and MMA face-offs are prime examples of alpha body language in action. These pre-fight rituals serve as psychological warfare, where fighters attempt to establish dominance before the physical contest begins.
In these face-offs, you might notice a few common trends:
- Unwavering Eye Contact: Fighters maintain intense, unbroken eye contact to show fearlessness and dominance.
- Chest-to-Chest Positioning: Competitors stand close, often with chests touching, to appear larger and more imposing.
- Height Manipulation: Taller fighters might look down at their opponents, while shorter fighters often tilt their heads back to maintain eye contact without appearing submissive.
- Micro-Expressions: Subtle facial cues like slight smirks or raised eyebrows can convey confidence or disdain.
- Encroachment: Some fighters slowly lean in or subtly push forward, invading their opponent’s personal space. In more extreme cases, they’ll make direct physical contact.
Check out this classic face-off between Conor McGregor and Jose Aldo prior to their bout in 2015:
McGregor’s exaggerated swagger and physical instigation set the tone for their fight, which ultimately resulted in the Irishman KO’ing his opponent in just 13 seconds!
Body Language in Action
In fast-paced sports, effective nonverbal communication can be the difference between victory and defeat. Here are some examples of important nonverbal cues for a variety of sports:
Cue | Description | Sport Examples | Impact |
Eyebrow Flash | Quick raising of eyebrows to attract attention | Soccer, basketball | Signals readiness and attention |
Torso Tilting | Aiming torso at teammate before passing | Basketball, hockey | Improves pass accuracy and reception |
Chin Salute | Subtle pointing using the chin | Rugby, American football | Less obvious than hand gestures, harder for opponents to read |
Hand Signals | Pre-arranged gestures to communicate plays | Baseball, volleyball | Enhances team coordination |
Improving Nonverbal Communication in Sports:
- Develop a Team “Language”: Create a set of unique, subtle gestures for common plays or strategies.
- Practice Scenarios: Regularly drill nonverbal communication in high-pressure, game-like situations.
- Video Analysis: Review game footage to identify successful and missed nonverbal cues.
- Mindfulness Training: Increase awareness of your own and others’ nonverbal signals through mindfulness exercises.
Want more nonverbal mastery? Check out our resource below in which we analyze basketball player John Stockton among many others:

Unlock the Secrets of Charisma
Control and leverage the tiny signals you’re sending – from your stance and facial expressions to your word choice and vocal tone – to improve your personal and professional relationships.
Beyond Body Language: The Subtle Impact of Color Psychology
Ever wonder why Manchester United and Liverpool seem to consistently stay near the top of the English Premier League? Or why the Detroit Red Wings have clinched 11 Stanley Cups? And maybe the San Francisco 49ers’ five Super Bowl wins weren’t just about Joe Montana’s arm…
It might not just be talent and funding. Science suggests their red uniforms could be giving them a sneaky advantage. A study found that athletes wearing red won 55% of their matches—a small but statistically significant association. Perhaps for evolutionary reasons that link red with dominance, plenty of teams seem to be riding a crimson wave of victory!
On the flip side, black uniforms might sneakily impede a team’s success. A study of NFL and NHL penalty records over the span of 16 years found that teams sporting predominantly black uniforms were not only subconsciously viewed as more aggressive by referees, but actually performed more aggressively themselves.
And while increased aggressiveness may have its benefits, the downside was that these teams were consistently penalized by the refs more often than other teams!
Want more on color psychology? We got you covered: Color Psychology: How Color Affects Your Emotions And Why
Frequently Asked Questions (FAQs) About Body Language in Sports
Sports are expressions of bodily movement, so your body language can have a profound impact on the game. Just like the All Blacks’ intimidating Haka dance, your nonverbal cues can psych out opponents, boost your confidence, and even improve your performance. From power poses that increase testosterone to subtle gestures that communicate with teammates, mastering body language can give you a winning edge on the field, court, or ring.
Absolutely! Research shows that adopting confident postures can increase testosterone, decrease stress hormones, improve team camaraderie, and sharpen mental focus—all of which can impact your performance.
Start by practicing power poses before competitions. Work on maintaining an upright posture, making deliberate movements, and using confident facial expressions. Develop a pre-game ritual that incorporates strong body language. And don’t forget to celebrate your wins with victory poses to reinforce positive feelings.
What are some common body language mistakes athletes make?
Some common mistakes include slouching after a setback, avoiding eye contact with opponents, fidgeting nervously, or displaying frustrated facial expressions. These can signal weakness to opponents and negatively impact your own mindset. The key is to maintain composed, confident body language even when facing challenges.
Look for signs of confidence or defeat in their posture, facial expressions, and movements. Are they standing tall or slouching? Making eye contact or looking away? Moving decisively or hesitating? Remember, context is key—some athletes might try to fake confidence or hide weakness, so don’t rely solely on body language cues.
Absolutely! Synchronized movements, celebratory touches, and unified postures can boost team morale and intimidate opponents. Develop team rituals that incorporate strong body language, and practice mirroring each other’s positive nonverbal cues to build cohesion.
Surprisingly, yes! Studies have shown that wearing red can provide a slight advantage in some sports, while black uniforms are often perceived as more aggressive (for better or worse). While it’s not magic, color psychology can play a role in how you’re perceived and even how you feel.
Using confident, assertive body language is generally acceptable and can be beneficial. However, there’s a fine line between confidence and unsportsmanlike conduct. Avoid aggressive or disrespectful gestures that could result in penalties or damage your reputation.
Game On: Your Body Language Playbook
From the All Blacks’ intimidating haka to the subtle cues that can make or break a game, body language is a powerful tool in every athlete’s arsenal.
In this article, we explored:
- The science behind winning and losing postures
- The importance of team camaraderie through nonverbal cues
- The impact of alpha behavior in individual and team sports
- Specific body language techniques for various sports
- The surprising effects of uniform colors on performance and perception
By mastering these nonverbal signals, you can boost your confidence, intimidate opponents, and improve your performance. But why stop at sports? To become a true body language MVP on and off the field, check out our article on 5 Powerful Reasons Why Body Language is Important.