Why am I always seeking validation? Why don’t people like me? How can I stop being a people pleaser?

If this sounds familiar, you are not alone.

Years ago, as a recovering awkward person, I was totally burned out on people.

I didn’t have great friends, I couldn’t spark amazing conversation, I constantly felt overextended. 

A people-pleasing comic about a girl who goes out to eat sandwiches, but hates them.

I was saying yes to everything… and everyone.

It’s time for you to find your voice, set your boundaries and stop being a people pleaser. This is about being able to take control of your own life!

6 Steps to Stop People Pleasing and Start Doing What's Right For You

The only person I want you to please is you.

What is a people pleaser? (Definition)

A people pleaser is someone who tries hard to make others happy. They will often go out of their way to please someone, even if it means taking their own valuable time or resources away from them. People pleasers often act out of insecurity and a lack of self-esteem.

According to Dr. Susan Newman, people pleasers want everyone around them to be happy… and they will do whatever it takes to keep them that way.

A man eats a pizza with the word "Validation" on it.

They can often be perfectionists, rehearsing what they’re going to say before a phone call, styling their hair meticulously in the mirror, and spending hours browsing the internet for the perfect smartphone that “defines” them.

“For some, saying ‘yes’ is a habit.”

— Dr. Newman

For others, it’s almost an addiction. The constant validation gained from being a people pleaser makes them feel like they are needed and useful.

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Is there a People Pleaser Personality?

Yes! Your personality is NOT a choice. People higher in agreeableness tend to be more prone to people pleasing than other personality types. Do you have a people pleaser’s personality? Find out by taking our Big 5 Personality Quiz below:

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10 Signs You Are a People Pleaser

10 signs you are a people pleaser infographic

Does any of this relate to you? If you feel like you’ve been people-pleasing and want to stop, there is hope.

Without further ado, here is what you can do to start saying “no” to others and say “yes” to yourself:

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11 Ways to Stop Pleasing

#1: “Let Me Get Back to You”

Here is my favorite anti-people-pleasing phrase:

“Let me get back to you.”

A guy says to his friend, "I'm a little busy right now, can you get back to me 2 years from now?"

It’s extremely hard to say no to someone else’s personal request; it’s even harder when you are a people pleaser.

So when a friend asks you to help her find a new outfit, you default to “sure.” And then you agonize later: “why did I say yes!?”

Or when a colleague asks you to be a part of their project, you’ll say “okay,” but then immediately regret it. Then you are angry, both at them AND at yourself for saying yes.

Here’s the key: Delay the no (or give a well-thought-out yes).

It is CRITICAL for people pleasers NOT to give an answer immediately. 

Make a rule for yourself that if someone asks you for something, your default answer is always: “Let me get back to you.”

You can say that you have to check your schedule, your to-do list, or your spouse. Do whatever you need to do to buy yourself some time, then you will have some space to think about it and respond on email or text with a polite “no.”

This is so much easier than doing it in person. And, it gives you time to make the right choice. 

Remember: the right answer, “Let me get back to you” is always best.

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#2: Add Delay


Just for 50 to 100 milliseconds.

This small amount of time is all you need, according to a 2014 Columbia University study, to make better decisions.

“This might be the first scientific study to justify procrastination.”

— Dr. Teichert

The study, titled “Humans optimize decision-making by delaying decision onset,” showed that the human brain needs just 50 to 100 milliseconds to focus its attention on relevant information and block out all distractions.

This is especially true for people pleasers, since it can be an automatic reaction to just say yes to all requests asked of them.

So for people pleasers, this means taking a slightly longer pause before you make any decision to lock in obligations.

And don’t worry about the silence! Silence is a completely normal part of any social interaction, and even makes you seem more confident and powerful!

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#3: Start with Small Noes

a guy pours wine to his friend and says, "Just say stop." The next comic panel shows the wine overflowing and her finally saying "...Stop."

Sometimes it’s hard to go cold turkey on pleasing people, so start with small noes. The easiest small noes are over chat or text since you have time to reply. 

“It’s only by saying ‘no’ that you can concentrate on the things that are really important.”

— Steve Jobs

You can also try saying “no” to these scenarios:

  • when a waitress asks if you want to order a drink with your meal
  • to a parent who wants to video call waaaay too often (or for too long)
  • If an old friend invites you to a party
  • when an ambivalent friend asks you to dinner.
  • whenever a door-to-door salesman comes knocking

And you don’t even have to outright say “no,” either. You can also try offering alternatives.

In other words, you don’t have to outright reject anyone—you can offer a different solution that can satisfy both you and the other person you’re with:

  • Waitress asks if you want to order a drink with your meal? Try: “How about just a glass of water (or a refill on your soda)?”
  • Old friend invites you to a party? Try: “I’ll try, but I might be a bit late.”
  • Ambivalent friend asks you to dinner? Try: “How about a quick afternoon walk?”
  • Door-to-door salesman comes knocking? Try: “Can I take down your number and reach out to you later?”
  • Long distance partner wants to video call you every day? Try: “How about every other day?”

Want to really learn how to be socially assertive? I give an entire tutorial in my book Captivate: The Science of Succeeding With People. One of the best ways to stop people-pleasing is to learn how to break free from social anxiety and get more confidence.

My goal is to give you the right formulas to solve ALL of your people problems.

You’ll learn, for example…

  • How to work a room: Every party, networking event, and social situation has a predictable map. Discover the sweet spot for making the most connections.
  • How to read faces: It’s easier than you think to speed-read facial expressions and use them to predict people’s emotions.
  • How to talk to anyone: Every conversation can be memorable—once you learn how certain words generate the pleasure hormone, dopamine, in listeners.

I know how it feels to be a people pleaser. So here’s my bonus for you:

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Unlock the Secrets of Charisma

Control and leverage the tiny signals you’re sending—from your stance and facial expressions to your word choice and vocal tone—to improve your personal and professional relationships.

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#4: Stop Saying “I Can’t”

A dad scolds his child as he says, "I don't wanna eat my veggies!"

The biggest mistake a people pleaser can make isn’t not saying no, but rather how they say no.

  • I can’t go to the party
  • I can’t do that project
  • I can’t talk to you right now

These examples invite someone to say, “But why?” and push you on your boundaries.

Toxic people and fake friends LOVE to push boundaries. They say,

  • “It’ll be quick!”
  • “Just come for a little bit.”
  • “I promise it won’t be a big deal.”

A 2012 study published in the Journal of Consumer Research found that saying “I don’t” instead of “I can’t” allowed participants to gracefully exit unwanted commitments.

Why? Because “I don’t” is much more powerful than “I can’t” … it also shuts down toxic people faster.

“I don’t” establishes a clear boundary, making you sound much more confident and clear in your intentions. On the other hand, people who say “I can’t” seem like they’re giving an excuse and might have some wiggle room to give.

Try saying “I don’t”:

  • “I don’t want to go to the party.”
  • “I don’t want to grab dinner.”
  • “I don’t want to talk now.”

Here’s an anti-people-pleasing challenge for you: The next time you have an obligation you don’t want to do, say “I don’t.”

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#5: Rewrite Your Story

A boy writes in his book amd says, "Now THIS is a good story!"

Okay, it’s time for a cringe-worthy moment.

I want you to think of a time where you cracked a joke or tried to be funny, and nobody laughed. Or maybe a time where you tried hard to be taken seriously and were completely ignored.

Do you remember a specific scenario? How did it make you feel? Embarrassed? Anxious? Nervous?


Because here’s where you can change your story.

According to the American Psychological Association, a study was conducted in which 269 adults and 125 college students told open-ended stories about meaningful times in their lives:

  • The stories were then placed into 2 different categories: stories with “redemption sequences,” in which bad events had good outcomes, and stories with “contamination sequences,” in which good events had bad ones.

And here’s where this story applies to YOU: the researchers found that people who told stories with more redemption sequences were happier than those who didn’t.

This means that they rewrote their narrative.

Now think back to your cringe moment. Think of the people surrounding you at the time, and ask yourself:

  • How did I make them feel?
  • Did they laugh or gain value?
  • Do they even care?
How to ask someone out example for people pleasers

I want you to take the focus away from yourself. When you have a bad memory of failing to people-please, it isn’t a knock against yourself. There’s nothing wrong with you.

Here is my very personal example. I actually find this difficult to write, but I hope it helps.

I go to a local gym class. One day in class the teacher decided we were all going to run the mile (a competition for time) to kick off the class. I have terrible memories of running the mile. I was really overweight as a child and teenager and remember having terrible social anxiety and hyperventilating during the weekly run-the-mile PE classes. 

I should have said, “No thanks!” But instead, as a recovering people pleaser, I waited my turn for a treadmill. As I waited I had all kinds of negative internal banter. I was berating myself for being anxious—I actually can run the mile now and do it regularly, but the timing and public competition aspect was super triggering.

It was my turn.

Not one minute in and I was beginning to get really worked up. I started to feel a panic attack coming on. I stepped off the treadmill and my well-meaning teacher came over to “encourage me.” She actually pushed my pace button faster without my permission!

I freaked out, but I didn’t say no. Still, I didn’t say no…

I finished the mile and burst into tears. My teacher was baffled. I was worked up and blubbered, “I hate this! I hate this so much!” and ran to the bathroom. 

There are three things I want to explain about this story.

#1: I should have said no. I didn’t because I had an old story about running the mile that was from a long, long time ago. In elementary school we literally had to run the mile. I tried many times to get out of it, but that wasn’t an option. Even though as an adult I easily could have said no, I didn’t, because my old story was still running my current story.

#2:  As soon as class was over and I calmed down, I began to rewrite my story about the mile. I started to time myself on mile runs. I invited a trusted friend on a friendly mile run. We timed ourselves. I began to rewrite this as healthy competition. 

#3: My teacher. She was doing her job. And actually, after calming down, I realized I yelled in her face, “I hate this! I hate this so much!” and I was SUPER embarrassed. If I had said no in the first place, I never would have had that response. For weeks I agonized about apologizing to her for my outburst. Finally, one fateful day, I approached her. Here’s how that went:

Me: “Hey Callie? Can I apologize to you about something? A few weeks ago I yelled at you after the 1 mile run and I feel really, really bad about it. It was kinda triggering for me and I took it out on you. I should have said no to that activity.”

Teacher: “Oh wow, I don’t even remember that happening. No problem at all!”

Um, what?! She didn’t even remember it!? I had been torturing myself about it and she didn’t care. I have rewritten that story too.

When rewriting your story, try to think of the reality, the truth, the emotions, the positive, the underlying growth. Did you learn something? How did you benefit? What value did you offer others? How did this experience change you for the better?

When you learn to take control of your own story, you’ll feel much better about pleasing yourself rather than others.

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#6: Know Your Goals

Expectation: Large, big muscles. Reality: Nothing.

It’s much easier to say no to other people’s requests when you know what you are saying yes to in your life.

Saying no is easier when you have lots of great things to say yes to.

Once a week I sit down and re-evaluate my long- and short-term goals for the week. I want to know what I am doing this week that gets me closer to where I want to be in 5 years. 

When I have this clear in my head, it’s much easier to say no to a request because I have to make time for my goals right now.

For example, last year I was going on TONS of podcasts. It was great fun, but it was draining. But I had a really, really hard time saying no. I loved all these entrepreneurs! I wanted to support them! But I couldn’t. So week after week I said yes and overbooked myself.

Then, I had an idea for a big bonus for my course People School. I wanted to write a relationship planner for students to journal about the important people in their lives. Great! But a lot of work. I needed hours and hours to work out the kinks and put together something amazing.

You know what I noticed?

Saying no became way easier! Now, every no was a yes for my planner.

So my questions for you are:

  • Where do you want to be in 5 years’ time?
  • What are you doing right now to get yourself there?
  • What do you want to make space for?
  • What do you want to say yes to?

These answers will make it easier for you to focus on you.

If you’re having trouble knowing your goals, check out our ultimate guide on becoming the best version of yourself:

Become the Best You

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#7: Get Rid of Toxic People:

A girl offers her friend a poison vial and says, "Hey want a drink? I'm sure you'll like it!"

As you have been reading this article, is there one specific person you have been thinking of? Someone who is constantly asking you for things that you are sucked into? Someone who is wasting your time and energy?

Don’t worry—you’re not alone. We’ve all been there, and we’ll continue to have toxic people entering our lives, doing their little mischief and leaving behind their damage already done.

Unless you know how to spot them!

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How to Deal with Difficult People at Work

Do you have a difficult boss? Colleague? Client? Learn how to transform your difficult relationship.

I’ll show you my science-based approach to building a strong, productive relationship with even the most difficult people.

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#8: Stop Apologizing

Chances are, you’ve probably said sorry at least a handful of times in the past week.

According to a survey by Coca-Cola of 2,000 Londoners: 

People on average say sorry up to 7 times per day. That’s about 200,000 times in one lifetime, or a grand total of 56 hours saying sorry!

The next time you say no, say it with meaning. Don’t apologize because you have to prioritize.

Don’t feel bad that you have something to take care of. You are standing up for you; and remember, if you don’t stand up for you, no one else will.

I know you can do it! It’s time to stop people -pleasing and start doing what is right for you! I am rooting for you like Rob Schneider in The Waterboy.

Psst… Try this! Did you know there’s a Google Chrome extension called Just Not Sorry? Everytime you write emails using phrases such as, “I’m just,” “I think,” or “I’m no expert,” you’ll get a small warning to change your language. Check it out if you’re a serial email apologist!

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#9: Optimize Your Apology

Sometimes we all make mistakes and have to own up.

But did you know there is a “good” way to apologize and a ‘bad’ way?

Once you’ve really worked on saying no unapologetically, you can work on saying sorry the right way! 

But first, pop quiz!

Which of these sayings do you think is the “bad” way to apologize?

  1. “I’ll never do it again.”
  2. “I’m ashamed of myself.”
  3. “It was complicated.”

If you answered c, you are correct!

Saying “Sorry, it was complicated” to stitch up a bad situation is an apology containing evasion, according to a 2014 study.

The research, which analyzed 183 celebrity apologies, found that apologies containing denial (“It’s not my fault”) and evasion (“It was complicated”) performed the worst.

Apologies containing corrective action (“I’ll never do it again”) and mortification (“I’m ashamed of myself”) were seen as more favorable.

Are you really sorry?

Here’s a challenge for you: write down an apology containing corrective action or mortification, or choose one above. Keep it in the back of your mind for the next time you say you’re sorry!

And what if your phrase is too dramatic or inappropriate for a small situation? Then it’s probably not worth apologizing over!

Now let’s move on to the final tip…

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#10: Unleash Your Internal Validation

A girl looks in the mirror and the mirror replies, "You're so beautiful."

You know my treadmill story above? The hardest part about reliving old stories is that they tend to demoralize you (or you use them to demoralize yourself).

I went right back to my 5th grade self. When I felt unliked, fat, and clumsy. 

It’s hard to say no when you have low self-esteem or a poor sense of self.

Most people pleasers are like me in this situation: desperate for validation and appreciation. 

One study conducted by the University College London and Aarhus University in Denmark actually found that we can tell who are validation seekers simply by looking at their brain scans.

Here’s what happened:

  • Researchers gathered 28 volunteers and asked them to make a list of 20 songs they liked, but did not own a copy of.
  • They were then asked to rate the songs on a scale from 1 to 10, depending on how much they wanted to own the song.
  • The researchers then introduced two musical “experts” who expressed their own opinions about the songs.

Now here’s the interesting part…

When the experts’ opinions matched those of the participants, the part of the brain associated with reward lit up with activity.

And the greater validation the participants received, the more activity their brains showed!

Some people are programmed to be people pleasers.

But here’s the big problem: relying on validation from others means your confidence is purely based on external forces. 

I want you to rely on internal validation, not external.

The best way to fight people pleasing is to build up what makes you feel good. If you feel good, you don’t need others to make you feel good.

  • Do activities that make you feel like a ‘“baller.”
  • Hang around people who make you feel awesome without having to do anything for them.
  • Enjoy your happiness and don’t feel guilty for it.

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How to Be Happy

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#11: You’re Not Pizza

Don't Try to Please Everyone. You're Not Pizza!

Okay so imagine you’re at a party or event…

What’s the one food that they always bring out?

Yep, it’s pizza!

You can’t please everyone. You’re not pizza.

Pizza is great and all, and there’s nothing wrong with a good slice of pizza or two, but the problem is pizza is the default… You kind of expect it to be there at every single social event.

No one’s surprised, and people take it for granted (it’s just pizza, right?).

Now just imagine if you’re at a party and someone brings out a hot dish of filet mignon, crème brûlée, or (if it’s a vegan party) crispy spicy tofu!

Now that’s something special!

Don’t be the default.

Don’t be boring.

And remember…

You can't please everyone, you're not pizza.

Please the right people!

24 replies on “11 Expert Tips to Stop Being a People Pleaser and Start Doing You”

  1. Belle

    Thank you for this! I am an ex-people pleaser and can relate to the other comments.
    One phrase that has helped me is ‘I have the courage to be disliked.’ Sometimes I struggle with forgiving myself for going against my values in the past in order to seek validation but I remind myself that I am becoming more assertive each day and speaking my truth more and more.

  2. Wu

    Honestly, I was a people pleaser without never actually realizing it. Got roped into a bunch of illegal stuff just for validation from other people but somewhere along the way I guess I kinda just got tired of hating myself all the time. That gets old and well after getting in some deep crap, I made it my mission to compliment myself everyday and it really worked. That alone just boosted everything else. I’m not rude now; I don’t say no to everyone or just go around invalidating everyone else’s opinions. I just know if what I did was wrong, I apologize. I think the major problem I had there; I was afraid of getting hurt by people more confident and braver than me so I tried to make them like me, tried to get in their good graces to avoid feeling embarassed or ridiculed after they were done messing with me….so basically I did it to avoid getting hurt sooner but lemme tell you; you still get hurt at the end of the day…just not sooner. I also mixed up the definition of being “nice” with being a “people pleaser” and it actually got to a point where I couldn’t go a day without saying sorry, I literally wouldn’t even know when I’d be saying it. I was throwing it around more than the word ‘yes’ And even after I got in trouble with the people I was pleasing; I realized they stabbed me in the back months after the issue was resolved but instead I still ended up apologizing. Maybe I was really dumb for that actually no I WAS dumb for that lmfao but the hardest part about not pleasing everyone is remembering who you originally were. Istg the moment I started saying no to everyone, I started going through and existential crisis and I still am like wtf; I’ve spent 6 years of my life being so fake to people that I can’t get back to the me that ISNT fake like I forgot who I was without a smile and a lie plastered on my face. Most of the things I did and liked werent really mine, they were my friends so now I kinda have to think for myself and start all over from scratch which is kinda a new thing to me since I’m not used to thinking for myself at all; other people always constantly thinking for me. Basically, now I have to figure out what I really like and don’t like, things like that. It’s really hard but whenever I do find out what I like and don’t like, it feels so good doing it unlike when I just did stuff for my friends. So what I’m gonna tell y’all; don’t do anything just for other people. It’s probably easier said than done but just know, you’ll never ever be happy trying to make other people happy unless you make YOURSELF happy first.

  3. Thanh

    To normal people, I am probably not a people pleaser. But for the ones I love, I always thought making them feel happy is my mission.
    I thought set my voice, my opinions aside and put their needs first would make them stay. But it’s not the case. I tried so hard, obtained new hobbies just for them, pretending that I was happy just for them, beating myself up when they told me they were not happy. I was always worried and wondered when they gonna leave me. I blamed myself for everything bad happened. That because I am not enough and don’t deserve anything good. I struggle with authenticity. I don’t know if I like documentaries, playing instruments, knitting, being focused at my job …, I did all that to be closer to people I love. I feel exhausted all the time and I hate myself a lot.
    I want to stop feeling bad and damaged really. Please help me!

    1. Kia

      Thanh, you are not alone, I am the same way. It’s an issue with abandonment like we feel as tho we have to do everything for the ones we love in order for them to stay or not leave. But when u really think about it, were they worth being in your life if they are so quick to walk away? I’m still learning all of this bcuz I allowed my people pleasing to keep me in a toxic relationship for so long which just made my insecurities that much worse. Don’t think u are alone or not worthy of anything good. You have to find strength in yourself and say I am enough … for myself, forget everyone else’s opinion.

  4. Anna

    i always felt fake whatever i do. like when i am saying a lot of things even though i don’t want to say it, just to get rid the awkward situation and by saying things that people want to hear that i don’t fond of. i felt very fake and broken inside after doint that. yeah, you are right, I am Not a Pizza. others emotion is not part of my responsibility. and They don’t even care, it’s just always me try to get on their good side.

  5. Liana Klohn

    I have been a people pleaser my entire life, and did not associate it with low self esteem. I also never saw it in a negative light. There have been times I have said no, or expressed myself from a point of view as to what I wanted, and have been heavily chastised for being selfish and a b$tch. I will take the content of the article and look into this more. I think I have a lot of self discovery to seek out

  6. Trev

    I read this article at a time when i was really trying to fight drug addiction and pleasing people. I have realized that my validation comes from pleasing other people which is wrong. Thanks to the author of this article as it has helped me view aspects of life from a different perspective.

  7. Truth hurts

    But everyone gets excited for pizza! Everyone loves pizza! I would love to be pizza, just like there are people whom everyone loves when they see them… what have they got that I don’t? Why can’t I be loved like that popular person? Why are they better than me?

    I want to change myself permanently, so that people adore me once they see me. I wonder how to do that…

  8. Yolanda Dean

    This article is full of insight encouragement. I’ve finally realized that I’m a people pleaser. I will use these tips to help recover from the addiction of people pleasing and focusing on self-love. Thank you!

  9. Lisa

    I am finding it lots easier to say no after People School and now that I have clear goals. You’re right – it’s easier to say no when you know what you are saying yes to.

  10. Nicholas King

    I’m trying to begin to recover as an awkward person. Ty Vanessa as I regain my own sense of self. I too know I’m a people pleaser. This is just super stuff!

  11. Ademilola O.

    Thank you very much for this article, very informative. I specifically like the term “recovery from awkwardness “ I desperately need that. I also like the idea that I am not a pizza, I hope it really sticks to my head

  12. Joseph

    Thanks for the article. Truely an eye opener. I have identified with one of the ways of people pleasing.. with this knowlwdge- I will first focus on ME!

  13. Mrs McMurray

    Great article! I need to read it a few more times to make sure it sinks in. I am not the pizza.😬 Thank you

  14. Meher

    Thank you very much. I have been asking by a friend to trade, but I have no interest in it. Unfortunately, I agreed to his request. He has been calling and asking for the money. I had not found any other to get rid out of this person. Luckily, I found this article. And I want to say no to him right now. I’ll use one of this tip. Iam not pizza..

    1. Charan Korrapati

      yeah!…that line is really motivating “I am not the pizza”…”I am not taken for granted”…congratulations sir finally you stood up for yourself

  15. Audrey

    I am very grateful for reading your article because I’ve realised that I please people a lot. The tips have given me an opportunity to improve my life.

  16. Wes Jeffs

    I love the possibilities of recovery from 73 years of awkwardness! 👍 I am surprised that only one other person was moved to reply. 😯

  17. Rashad Syms

    Thank you for the words of encouragement this was a great article it puts things that I already know about people pleasing in perspective and your right I can please everyone I’m not pizza I especially like that analogy

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