When you learn how to network, it doesn’t just improve your career—it improves your personal life, too. Check out our video on networking below!
I’m going to give you step-by-step networking tips to improve your skills!
Here’s a quick summary of the article: Networking is key to building valuable relationships and growing your career. Make a Relationship Action Plan to focus on key contacts, stand where people leave the bar to catch them in a relaxed mood, and use the Two-Minute Rule to connect with the right people without wasting time. Strategic networking leads to new opportunities, collaborations, and insights that can help you succeed.
38 Best Tips for Networking Anytime, Anywhere
Here are the best tips for networking anytime, anywhere. Whether you’re at a work event or just meeting new people, these practical tips will help you build valuable relationships and grow your career.
Regularly Ask: “Anyone I Should Meet?”
When you send check-in emails to old friends or colleagues, occasionally share your current goals and then ask “Have you met anyone recently I should meet?”
This is a great way to have your contacts sleuth for you! Be sure to tell them the kinds of people you like to meet so they can make great matches.
Here’s how to put this strategy into action:
- Schedule regular check-ins: Set reminders to touch base with old friends and colleagues every few months.
- Share your goals: In your email or call, briefly mention what you’re currently working on or aiming for.
- Ask the magic question: “Have you met anyone recently I should meet?”
- Be specific: Describe the types of people you’re interested in connecting with.
- Offer reciprocity: Ask if there’s anyone they’d like to meet—you might be able to become a connector and make an introduction too!
- Follow up: If they do suggest a connection, make sure to reach out promptly and mention your mutual contact.
Create a Relationship Action Plan
Have you actually sat down and planned your networking efforts, or are you just winging it? In his book, Never Eat Alone, Keith Ferrazzi says that a fatal mistake people make is failing to realize that building a strong network is just like any other goal—and having a way to measure your success is crucial.
You need a clear plan to connect with the right people and strengthen those relationships.
And it doesn’t have to be difficult, either. Here’s how to create your Relationship Action Plan in just three steps:
- Make two lists. The first list is for people you’ve already met and want to get to know better. This could include colleagues, interesting folks you’ve met at events, or other acquaintances. The second list is for people you want to meet, like leaders at work, members of a community you’re interested in, influencers in your niche, or even famous celebs and interesting people (Oprah, anyone?).
Category | People You’ve Already Met | People You Want to Meet |
Colleagues | Jane Doe (Marketing) | John Smith (CEO) |
Event Contacts | Alex Johnson (Met at Tech Conference) | Dr. Emily Brown (Keynote Speaker) |
Acquaintances | Sarah Lee (Neighbor and Small Business Owner) | Michael Jordan (Sports Icon) |
Leaders | Robert Green (Team Lead) | Sheryl Sandberg (COO of Facebook) |
Community | Linda White (Volunteer at Local Shelter) | Greta Thunberg (Environmental Activist) |
Influencers | Tom Black (Industry Blogger) | Tim Ferriss (Author and Podcaster) |
Celebrities | – | Oprah Winfrey (Media Mogul) |
- Create an action plan. For each person on your lists, decide what steps you’ll take to connect or strengthen your relationship. For example, if it’s someone you’re meeting for the first time, focus on making a great first impression. If you already know them, find ways to stay in touch, like setting up monthly coffee dates.
Category | People You’ve Already Met | Action Plan | People You Want to Meet | Action Plan |
Colleagues | Jane Doe (Marketing) | Set up monthly coffee dates to discuss projects and share insights. | John Smith (CEO) | Request a brief meeting to discuss your ideas and ask for advice on career growth. |
Event Contacts | Alex Johnson (Met at Tech Conference) | Send a follow-up email to catch up and suggest collaborating on a project. | Dr. Emily Brown (Keynote Speaker) | Send a LinkedIn message mentioning the conference and expressing interest in her research. |
Acquaintances | Sarah Lee (Neighbor and Small Business Owner) | Invite her to a local business networking event. | Michael Jordan (Sports Icon) | Engage on social media by commenting on his posts and sharing relevant articles. |
Leaders | Robert Green (Team Lead) | Schedule regular one-on-one meetings to discuss team goals and feedback. | Sheryl Sandberg (COO of Facebook) | Attend events where she is speaking and try to introduce yourself afterwards. |
Community | Linda White (Volunteer at Local Shelter) | Volunteer together at the shelter more frequently and propose new initiatives. | Greta Thunberg (Environmental Activist) | Write a letter expressing your admiration and ask how you can support her initiatives. |
Influencers | Tom Black (Industry Blogger) | Comment on his blog posts regularly and suggest a guest post collaboration. | Tim Ferriss (Author and Podcaster) | Share his content on your platforms and send an email proposing an interview for your blog. |
Celebrities | – | – | Oprah Winfrey (Media Mogul) | Participate in her online community and attend her public events or webinars. |
- Update regularly. Keep your Relationship Action Plan updated as you make connections and set new goals—say once every month or quarter or so. The more intentional you are in your networking, the quicker you’ll build strong relationships.
Stand Where People Exit the Bar
The biggest rookie mistake I see is when people plant themselves right at the entrance of a networking event to meet people. This is the worst spot!
Here’s why: When people walk into an event you have to give them time to breathe. Instinctively, when we are in a new place around new people, we want two things: Nourishment (typically a drink or food) and to survey the room.
So, don’t plant yourself right in the doorway. Anyone you pounce on right as they enter only will be thinking about getting something from the bar, loading up a plate or trying to check out the room surreptitiously over your head.
The best place to stand is right where people leave when exiting the bar. This way, they have a drink in their hand and they are ready to mingle. This is always where I plant myself when I’m at networking events and it makes for super easy conversations.
This tip comes straight from my bestselling book Captivate which has been translated into 17 languages! Check out more networking tips in it.
Rotate Frequently
I used to skip conference lunches and then realized this was a huge missed opportunity. I figured out by accident that I actually should get a few mini-lunches and rotate tables.
Now, at conferences, I grab a small plate, pick a table with some fun-looking folks, and start conversation. Then once everyone is done, I get back in line, grab another small plate and then sit at a new table. Repeat until the buffet is done!
Here’s how it works:
- Grab a small plate: Don’t load up. You want to be able to finish quickly and move on.
- Choose a table strategically: Look for a group of people who seem engaged in interesting conversation.
- Introduce yourself and join in: Use one of your conversation starters to break the ice.
- Eat and chat: Enjoy your food while participating in the discussion.
- Excuse yourself politely: Once you’ve finished eating and had a good conversation, thank the group and move on.
- Repeat: Get back in line, grab another small plate, and find a new table.
Be a Business Card Master (and Make a Shareable Contact in Your Phone)
Two problems always happen with business cards at networking events:
- First, awkwardly searching for your business card when someone asks for it.
- Or second, losing someone’s business card so you can’t follow up the next day.
Avoid having to dig through your purse or wallet to find a business card or losing the ones you get by using my system–right pocket: my business cards, left pocket: other people’s business cards. You’ll never lose a card again and it makes the exchange super easy. By the way, if you have a purse, use one pocket for yours and one for someone else’s.
Also make sure you create a shareable contact in your phone with your email, number and even social handle. This way you can “share your contact” easily with someone when exchanging info.
Action Step: Is your business card boring? Read our guide on making your business cards rock.
Use the Name Trick to Remember Names
Remembering names can be a nightmare, especially when you have met someone multiple times! I am going to show you how to never forget a name again.
Researchers from Emory University attempted to improve people’s name retention and recall over three sessions. In the first session, each participant took a face recall test to establish their baseline ability. In the following sessions, each participant was taught a memory strategy. After only a month, the participants significantly improved their recall ability, some up to 69 percent!
Here’s what they learned: Attach a visual cue to a unique facial or body feature. Here is an example: This is my friend Lacy. If I met her at a party, I would think her hair looks just like an Ace with the pointed A top. Ace = L-Ace-Y
Use this technique and you will always remember people’s names. It also will help improve your creativity!
Leverage Your Introvert Strengths
Most people make the mistake of forcing themselves to network. Or they pretend to be outgoing to make new connections.
You do not have to fake being an extrovert to network well.
Being introverted has its own unique set of advantages in the networking game.
Action Step: First thing’s first—identify what makes you comfortable and what doesn’t. If large gatherings make you anxious but one-on-one coffee meetups are your jam, aim for the latter. You can even start by messaging online if that’s more up your alley. Start small and then gradually push your comfort zone as you get more comfortable.
Play to Your Strengths by following these tips:
- Listening: Introverts are generally good listeners. Use this to your advantage by asking thoughtful questions and truly listening to what the other person has to say. You can also make a great impression by following up with a LinkedIn message mentioning a unique insight from the speaker, showing you listened.
- Depth Over Breadth: While extroverts may excel at making a large number of connections, introverts excel at creating deeper, more meaningful relationships. In a networking event, focus your attention on the couple of people that you really “click” with. However, don’t be discouraged if you don’t click with anyone, and avoid being clingy.
- Thoughtfulness: Your natural tendency to think before you speak can actually make your interactions more impactful. It shows that you’re processing what the other person is saying and responding in a meaningful way.
- Online Networking: Platforms like LinkedIn are fantastic for introverts. You can think before you type, there’s no awkward silence, and you can approach people at your own pace. Try connecting with others via LinkedIn before meeting up in person—but also make sure your LinkedIn profile is up to snuff.
- Virtual Events: Webinars, virtual meetups, and even social media platforms offer less intimidating environments for making initial connections.
- Choose Quality Over Quantity: Don’t wear yourself thin by attending every event under the sun. Instead, aim for events where you’re more likely to meet people who align with your career or personal interests, such as IT-specific networking events or entrepreneurial-specific ones.
Connect with the Event Organizer
So, you’re at a networking event, and everyone is rushing to meet industry bigwigs and collect business cards like Pokémon cards. While that’s all well and good, we’re going to focus on a trick that most people overlook—the event organizer.
Organizers usually know who’s who and can offer introductions that might take months or even years to make otherwise.
Pro Tip: Don’t just say “thank you for organizing this” and move on. Stand out from the crowd with a little extra flair. Maybe bring along a small token of appreciation—a hand-written thank-you note, or perhaps a book you think they’ll enjoy. This not only showcases your gratitude but also your thoughtfulness.
Bonus Tip: Besides the organizer, don’t forget the staff. They often have insights on who’s who and can make introductions.
Look at Other Name Tags Before Filling Out Yours
What’s one of the first things you do at a networking event? Fill out a nametag. Don’t think about this much? That is about to change!
Here’s an insider tip on name tags: always, always look at other people’s name tags before filling out yours.
I can’t tell you how many times it’s happened to me where I look like a giant nerd because I have filled out my full name and company and everyone else just has their first name. Or worse, I just write my first name and everyone else practically has their resume written on their chest. Save yourself the pain and get in the habit of checking out others first.
Bonus Tip: When you can, add a conversation starter to your name-tag. Notice that everyone else is putting their company name? Unless your company name is intriguing, try writing a catch phrase like: “Non-Spammy Sales Guy” or “Marketing Guru” or “Leadership Interpreter.”
- Quick Story: I used to put “Science of People” on my nametags and now I never do. Why? No one really asked about it. Now I put, “Behavioral Investigator” or “Author” or, if I am feeling really brave, “Human Lie Detector.”
Now if you’re looking for something to step up your game, try this great resource:
Master your People Skills
Have a question about the presentation or People School? Email Science of People support.
Selfies Over Cards
If you’re a beginner at networking, 2 things are likely to happen:
- You end up forgetting or not having a business card… Rookie mistake!
- Or, you end up printing a bunch of business cards… only to only give away three of them.
Forget the business cards and try a selfie instead.
By taking a lighthearted selfie instead of exchanging business cards, you create a dual-layered memory cue. First, people are more likely to remember your face after a personalized photo. Second, the act itself is a unique conversation starter and memory hook.
After a memorable exchange, say something like, “Hey! It was great meeting you. Could I take a selfie with you to remember this great night together?” Make sure your phone’s camera is good to go to avoid awkward fumbling. Keep in mind some people may not want to take a selfie, so respect their wishes as well.
Send them a message later on, using the selfie as a reference point: “It was great discussing [X topic] with you. Here’s a keepsake from our meeting!”
Pro Tip: Instead of just a close-up of faces, include some background related to the event. It adds context to the memory, too!
Use Lines to Your Advantage
Never pass up the opportunity to meet someone while standing in line. It is the easiest, non-awkward way to meet the person in front of and possibly even behind you.
The bonus is that if you don’t enjoy speaking with them, you can easily end the conversation once you get your drink or food. At a networking event where I really don’t know anyone, I will get back in line when it is extra long so I can meet more people easily. If you need help thinking of something to say, check out our killer conversation starters.
Go Tag Team
Have a friend tagging along with you? Great!
They can be used as social support. However, if you want to branch out and meet new people, try this: Once you’re at the event, part ways but stay in touch via text. This way, if one of you meets someone the other should connect with, you can quickly coordinate.
When you introduce your colleague to a new contact, don’t just mention their name and job title. Share a unique fact or achievement about them to make the connection more memorable. Your colleague should do the same for you.
I love this technique because it’s great for really large networking events!
Use the Head Tilt
It can be hard to make real connections at networking events, but it’s possible. And I do it using body language. My favorite move is the head tilt. The head tilt is the universal body language sign for “I’m listening.” You can do this when someone is speaking to show you are paying attention and excited to meet them. This makes you appear more charismatic.
Need more strategies on connecting with people?
- First Impressions: 8 Science-Backed Strategies to Leave a Lasting First Impression
- Elevator Pitches: I can help you with your elevator pitch!
Have a Prop Ready
Networking events can often feel like an endless sea of same-same but different. People shake hands, exchange business cards, and ask, “So, what do you do?” But what if you could change the dynamic and create instant engagement?
Enter the power of props.
Props can act as icebreakers, and they give people something to remember you by. Instead of just being John or Jane from XYZ Company, you become “The person with that cool [insert prop here].”
Here are some unique props you can try:
- Tech Gadget: If you’re in the tech industry, a new piece of hardware or a fascinating gadget (or even the latest AI tech) can be an instant conversation starter.
- Artistic Notebook: For creative professionals, a notebook with your own sketches on the cover can engage others with a peek into your work.
- Custom Lapel Pin: It can represent a cause you’re passionate about, and it’s right there on your chest drawing attention.
- Interesting Book: Holding a book that’s relevant to your industry (or just a life-changing book in general) can not only spark conversations but also gives an insight into your professional interests.
- A 3D-Printed Miniature Model: 3D-printed items can offer a tactile experience that pictures just can’t match, and they make for intriguing conversation starters about technology, design, or your specific line of work.
- Travel Keepsake: If you’re well-traveled, a small keepsake from a recent trip can be both a talking point and a story to share.
- Specialty Coffee Cup: If you’re a coffee connoisseur, your own specialty coffee cup—perhaps with a fascinating design or tech feature—can brew some interesting conversations.
- Wearable Bio-Monitor: For those in health tech, sports, or just passionate about well-being, a high-tech wearable that monitors vitals or some unique biological factor can be a fantastic ice-breaker. With real-time data on a mobile app, you could instantly make your interactions more interactive and informative.
Build a Large Network
Every person you meet is a vault containing a wealth of insight, knowledge and experience. But if you’re just starting out, you might not have the “reach” as a more experienced networker.
That’s OK! The real question is, how do you build one?
- Pick a tangential niche. Think about the circles you frequent—are there any tangential circles? For example, when I first moved to Portland, Oregon, I joined every entrepreneur group in town. Very quickly, I met the community and stopped growing my relationships because the same (amazing) people kept showing up. I thought about what circles could be close to entrepreneurs, but not the same. I tried travel groups next. Entrepreneurs often travel since they can work virtually, and I got to meet new entrepreneurs as well as fascinating individuals who travel the world.
- Find anchor tenants. Ferrazzi calls the first people you connect with in a group “anchor tenants” and the principle is if you earn their respect, then you instantly gain credibility with the anchor tenants’ friends. Not only is this a great strategy to meet people outside of your social circle, it also saves you time. Rather than trying to connect with an entire group of individuals, you can focus on one or two key people and get to know the rest later.
- Leverage LinkedIn. One of the best ways to network ahead of an event or how to network online is to leverage LinkedIn. Implement these 15 Strategies to Improve Your LinkedIn Profile today.
Don’t Hover at the Buffet Table
It is great to stand where people exit the bar, But DON’T stand where people exit with food. This is not as good, because if you start speaking to someone with a full plate of food, it is hard to shake hands and all they want to do is eat.
Instead of standing where people exit the food station, you can stand at cocktail tables or seat yourself at tables where people eat. This is much easier because people can put their plate down and chat as they eat casually. Plus, studies show that breaking bread with someone builds rapport faster than just talking.
Ask “Can I Help You?”
“Can I help you?” Asking this question is one of the most effective ways to build long-lasting connections. Once you help someone, you instantly become more likable because you relieved some of their stress and added value to their life.
Just like showing your appreciation, offering to help is a strategy that will earn you a positive reputation because you’re focusing on other people and not yourself.
The more people you help, the more help you’ll have and the more help you’ll have helping others.—Never Eat Alone
How you help people doesn’t have to be difficult. All you need to do is offer your knowledge and/or your time—a small price to pay to gain a new relationship, especially with influential people who often need the most help.
You also can help others by harnessing your curiosity. This is one of my favorite tips for being more social. When you’re speaking with people, think about answering the following questions:
- What motivates this person?
- What is important to them?
- What energizes them?
- What do they love to talk about?
- What shuts them down or closes them off?
- What do they value?
Make it your goal to answer these questions about every person you are speaking with to give yourself a social mission. Before you know it, the person will find you fascinating, even though you have been trying to learn about them!
Learn the Science of Sparkling Conversation
It can be hard to drum up conversation with a stranger. However, there is a secret to captivating conversation. Check this out to level up your conversation skills:
Communicate With Confidence
Do you struggle with small talk? Do you often run out of things to say or feel awkward and self-conscious in social situations?
💪 Speak so people listen,
🤐 No more awkward silences,
🚫 No more small talk.
Check out our communication course, People School.
Be sure you know how to master each level.
Unlike your close friends and colleagues, your acquaintances thrive in a different social universe than you do. The result is they know about jobs and networking opportunities that no one else in your inner circle does. So if you don’t value your acquaintances, think again! Here are my favorite conversation starters:
- Working on anything exciting these days?
- Know any great restaurants around here?
- How do you know the host?
Become a Master Mentor or Mentee
Mentorships are one of the most valuable relationships you can invest in. There’s no better way to get ahead and expand your network than to spend time with people who already have achieved your same goals.
A successful mentoring relationship needs equal parts utility and emotion.—Never Eat Alone
Though the goal of mentorship is driving measurable progress, it’s not just about sharing advice and results. The best mentors genuinely care about their mentees and are personally invested in their careers. Mentorships often are seen as a one-sided relationship. However, great mentors gain just as much value from their mentees.
Benefits include:
- Mentees often are your most loyal acquaintances. Once they become successful, you can count on them to return the favor in the form of knowledge, connections or other assistance in the future.
- They offer fresh perspectives. Younger mentees in particular can help you keep up to date with the latest trends.
- You discover new ways to solve problems by helping them overcome obstacles in their careers.
Afraid you don’t know what to ask a mentor or mentee? Find out here: 84 Killer Questions To Ask A Mentor For Better Self-Growth (scienceofpeople.com)
Increase Your Social Capital
It should be your goal not to meet the most people as possible, but to understand who else is connected to whom and what the rest of the network looks like.—David Burkus
In fact, a study conducted by Ronald Burt found that executives who learn about network structures are 36 percent to 42 percent more likely to improve their performance and 42 percent to 74 percent more likely to be promoted. I sat down with social capital expert David Burkus; check out our video here:
Perfect Elevator Pitch
We’ve all been told the importance of having a polished elevator pitch. But what if you’re at an event with a diverse set of professionals? Offering the same, rehearsed spiel to everyone can make you sound robotic and unauthentic.
Instead of having just one pitch, I like to build a “Jenga tower” of elevator pitches. Each block represents a different version of your pitch tailored to different scenarios, industries, or conversations.
When you’re talking to someone new, you “pull” the most relevant block out of your Jenga tower of pitches.
Here’s how:
- Categorize Contacts: Think of the typical types of professionals you encounter at networking events—investors, peers in your industry, potential clients, etc.
- Draft Different Pitches: Write a unique 30-second pitch for each category. Make sure each one highlights how your skills or services can specifically benefit that audience.
- Practice: Rehearse these until they come naturally. Use a friend or family member as a practice audience, or even record yourself.
- Mindfulness: During the event, make it a point to quickly categorize new contacts into one of your preset categories.
- Pull the Right Block: Use the most relevant pitch as a starting point, but don’t be afraid to naturally let the conversation evolve from there.
Want more? Read our ultimate guide to elevator pitches: 9 Steps to the Perfect Elevator Pitch
Learn the the Perfect Handshake
One of the first things you do when you meet someone is give a handshake. How is yours? Is it amazing? It should be! If you aren’t sure how to give a strong handshake, read my handshake tutorial or watch below.
Introduce Your Networks to Each Other
You know those people who seem to know everyone? They’re known as super connectors because they’re the superheroes of the networking world. If they’re unable to help someone, they know a list of people who can, which makes them great friends to have.
While you may not have the expansive contact list of a super connector yet, you can add similar value to your network by spending a little bit of time each week connecting people who should know each other in two easy steps:
- Keep up-to-date with what the people in your network need and what their strengths are.
- Introduce people whose needs match another person’s strengths. For example, connect your acquaintance who wants to transition into a marketing career with a marketing professional you know.
This is a winning strategy for everyone involved because the people you connect benefit from knowing each other and both feel grateful toward you for bringing them together.
Pro Tip: When introducing two contacts to each other, always include why you think they should meet.
Find key people at your event
Networking with key players can supercharge your career or business in unimaginable ways. These are the individuals who can provide insider insights, connect you to coveted opportunities, and even become mentors.
But first, you have to know who they are.
- Research Platforms: Use LinkedIn, Twitter, industry publications, and webinars to look for names that are consistently mentioned. These are usually the people setting trends and sharing high-value content. For example, if you’re attending a technology conference, look for updates from Satya Nadella, the CEO of Microsoft, on LinkedIn. He often posts about upcoming events and key industry trends.
- Peer Endorsements: Pay attention to who your industry peers are following, quoting, or engaging with online. This often points to influential figures. At a marketing summit, you might notice that many peers are quoting Seth Godin. Follow his content and updates to find out where he’ll be speaking next.
- Go Beyond the Spotlight: Key people are not always the most visible. Sometimes they are behind-the-scenes power players. Look for industry consultants, prolific writers, or those credited with pioneering work, such as Jane Friedman for valuable insights.
- Create a Tier List: Categorize these key figures based on their relevance to your specific goals. Tier 1 could be immediate potential contacts, Tier 2 for long-term goals, etc. For example, at a healthcare conference, you might have:
- Tier 1: Dr. John Smith, a keynote speaker and expert in your specific field.
- Tier 2: Emily Brown, an editor of a prominent healthcare journal for future publications.
- Tier 3: Mark Johnson, a policy advisor with connections to regulatory bodies for long-term advocacy.
Make a Lasting Impression with New Contacts
Have you had a great conversation? Met some amazing people? And now you are ready to go? Your last impression is just as important as your first impression. Here is a quick tutorial on how to make a lasting impression no matter who you are talking to:
Bonus Tip: Can’t get someone to stop talking? That’s the worst! Here are a few tips on how to nicely interrupt someone.
Don’t Forget the Follow-up
You could be the master of every networking event you attend, but if you don’t follow up, you will fail at truly building connections. People are busy and if you don’t connect with them often, you’ll be forgotten.
Within twenty-four to forty-eight hours of meeting someone new, send a brief email reminding them who you are and what you talked about. Doing so establishes your connection with them and opens up a line of communication so you can send them messages in the future.
After that, try to follow up once every quarter with acquaintances and at least once per month with people you’re trying to build a closer relationship with.
Here are some quick follow-up ideas:
- Pass on relevant articles that add value and potentially spark a conversation.
- Wish people a happy birthday.
- Inform people about opportunities they may be interested in.
Bottom Line: Networking is a science that needs to be practiced. Take a few calculated social risks and you will be rewarded with some amazing new relationships!
Here’s a recent interview I conducted with networking expert Jordan Harbinger. Check it out for more great tips!
Pro Tip: Use less common (but fun!) holidays as an excuse to reach out—like “Happy National Coffee Day, thought of you.”
Learn the Dress Hacks to Success
It’s so hard to know what to wear while networking. First, make sure you wear comfortable shoes, as you’ll surely be on your feet a lot. Dress according to the event’s vibe. For formal events, go with a well-fitted suit or professional dress.
For casual settings, smart casual is your go-to: think tailored jeans or chinos with a neat shirt or blouse. Make sure your clothes are clean and pressed, and choose accessories that complement your look without drawing too much attention.
Second, I always try to dress one degree more formal than the event calls for. You never know when you’ll meet a big VIP. You also want to think about colors and clothing tricks. Check out these two golden nuggets:
Use Echoing
Echoing means repeating back the last few words someone says, but doing it in a way that shows you’re interested. For example, if someone says, “I love hiking on weekends,” you can respond with, “You love hiking on weekends?” This not only shows you’re paying attention but also gives them a chance to talk more about something they actually enjoy.
Action Steps:
- Pay attention to the last few words or emotions expressed by the other person
- Repeat those words or emotions in a curious or affirming tone
- Ask follow-up questions or make comments that show genuine interest
Reminder: Echoing can be easily overdone… Make sure to use echoing naturally and in moderation!
Use the Two-Minute Rule
In networking, your time is valuable. If you’ve been talking to someone for more than two minutes and the conversation isn’t going anywhere, it’s okay to politely move on. The goal is to make meaningful connections, not to spend too much time in one place.
Action Step: Have a polite exit line ready, like, “It’s been great chatting, but I don’t want to take up too much of your time.” This lets you leave the conversation on a positive note and keeps things moving.
Here’s how to effectively apply the rule:
- Set a mental timer. While two minutes isn’t a strict rule, it’s a good guideline. If the conversation isn’t flowing naturally, it’s probably time to move on.
- Read the room. Pay attention to body language. If the other person seems distracted or is giving short answers, they might be ready to move on too.
- Be ready with an exit line. Something simple like, “I’ve enjoyed our chat, but I see someone else I need to catch up with,” can help you transition smoothly.
- Follow up. If you had a short but promising conversation, follow up later. A quick message like, “Great to meet you at the event. Let’s continue our chat sometime,” can keep the connection alive.
Remember, it’s better to have a few good conversations than a lot of shallow ones (more on that in the next tip). Plus, you’re NOT going to connect with everyone there, and some people might even be having a bad day. The Two-Minute Rule can help you keep your networking focused and productive.
Focus on Quality, Not Quantity
When it comes to networking, the goal isn’t to meet as many people as possible but to form meaningful connections. Instead of collecting a stack of business cards, aim to have a few deep and engaging conversations that leave a lasting impression.
Here are some tips to consider:
- Before you go to an event, do a bit of research. Pick a few key people you’d like to meet, like potential mentors, industry leaders, or colleagues. Or, if you don’t know anyone there, visualize the ideal person you’d like to meet at the event—what do they like, what are their values, what do they do for work?
- Swap out generic questions like “What do you do?” for more engaging ones like, “What exciting projects are you working on?” or “What’s been the highlight of your year?” Get into deeper discussions that go beyond small talk. It helps you stand out and makes the interaction more memorable.
- After meeting someone, send a personalized email or message. Mention something specific from your conversation, like, “I enjoyed our chat about [specific topic]. It really got me thinking about [related subjects].”
Reminder: It’s important to focus on meaningful interactions, but don’t close yourself off from meeting new people. Stepping out of your comfort zone can sometimes lead to unexpected and valuable opportunities. Find a balance—engage in deep conversations, but also make time to expand your network.
Use Safe Conversation Topics
Networking can be intimidating, especially if you’re an introvert. One of the biggest challenges is figuring out what to talk about with new people. One common mistake is jumping into sensitive or personal topics too soon. This can make the conversation awkward and might not give off the best vibe.
Here’s a tip: When you’re meeting someone for the first time, keep the conversation light and easy. Avoid heavy topics like politics, religion, or personal life stories. Stick to “safe” topics that everyone can relate to.
For example, you can chat about the event itself—mentioning how nice the venue is, commenting on the keynote speaker, or asking how they heard about the event. These topics are great icebreakers because they are neutral and easy to discuss. You can also talk about lighter subjects like recent movies, popular TV shows, or general trends in your industry.
Another good tip, especially for introverts, is to ask open-ended questions that let the other person share more about themselves. Questions like, “What’s been the highlight of your week?” or “What do you enjoy most about your job?” are great for keeping the conversation going and can lead to more interesting discussions.
Reminder: Pay attention to the other person’s body language and how they’re responding. If they seem uncomfortable or not very interested, try changing the subject or let the conversation naturally pause. This helps make sure everyone feels comfortable and the interaction stays positive.
Use Humor Appropriately
Using humor is a great way to break the ice and connect with others at networking events, but it’s important to use it appropriately.
Here’s why: Making someone laugh can create a positive vibe and make you more likable. It helps to ease tension and make people feel comfortable around you. However, be careful with the type of humor you use. Steer clear of jokes that could be offensive or controversial, as they can quickly turn things awkward and ruin the mood.
A great tip is to use humor to find common ground. For instance, if you notice something amusing about the event—like an overly fancy snack or a quirky feature of the venue—you could say, “Did anyone else try the miniature quiche? I think I just ate something fancier than my last three meals combined!” This shared laughter can help break down barriers and make the conversation more memorable.
To master injecting lighthearted humor with anyone, anywhere, read on: Be an Expert at Witty Banter…How to Charm With Your Words
Use Strategic Volunteering
So, you’re at a networking event, and everyone is busy handing out business cards and trying to meet key players. While that’s all well and good, there’s a clever trick that many people overlook—strategic volunteering.
Volunteering at events is a fantastic way to meet people and show your willingness to contribute. It can give you the chance to interact with attendees and organizers in a more meaningful way.
Pro Tip: Don’t just volunteer for the sake of it; choose roles that give you visibility and access to the attendees. For example, helping with registration or as a speaker’s assistant can put you in direct contact with a lot of influential people. Plus, it gives you a natural reason to start conversations and introduce yourself.
Bonus Tip: Don’t forget the event staff. They often have insights on the who’s who and can introduce you to key people.
Use the “One-Drink” Rule
Networking events can be a lot of fun, but it’s easy to get carried away with the social aspect and lose track of your focus. That’s where the “One-Drink” Rule can really help you stay on top of your game.
The idea is simple: stick to just one alcoholic drink for the entire event. This keeps you sharp, professional, and present in all your conversations. It also helps you make a great impression without relying on alcohol.
Here’s how to do it:
- Set your limit. Before you arrive, decide that you’ll only have one alcoholic drink. This way, you’re less likely to overindulge and can stay in control.
- Choose your drink wisely. Pick something you like and can enjoy slowly. This helps you savor the drink without feeling rushed to finish and grab another.
- Pace yourself. Use your drink to pace your evening. Take small sips and make sure to drink water in between to stay hydrated.
Action Steps: Remind yourself of the one-drink rule and why it’s important before you go in. It can be your prop to have a good conversation starter. For example, “This drink is nice, have you tried the appetizers?” can help kick off a chat.If you feel like staying longer might lead to more drinking, it’s okay to wrap up the night. Thank your host and new contacts, and then leave on a high note.
Want more tips? Check out our guide on maintaining professionalism at networking events: How to Do Introductions (Both Professionally and Personally)
Use “Past, Present, Future” Questions
One of the best ways to keep conversations interesting and meaningful during networking is by using “Past, Present, Future” questions.
Past: Start by asking about their past experiences. For example, you can say, “How did you get into your field?” or “What led you to choose your career path?” These questions allow them to share their background and story, giving you a good starting point for your connection.
Present: Next, move on to what’s happening now. Ask questions like, “What are you currently working on?” or “What’s the most exciting thing you’re involved in at the moment?” This helps you find common interests (or if it’s time to move on!).
Future: Finally, explore their future plans and goals. Ask, “What are you hoping to achieve in the next few years?” or “What’s a big goal you’re excited about?” These questions show that you’re interested in their aspirations and might even uncover opportunities to work together.
For more interesting insights on networking, learn The Art and Science of Networking with David Burkus
Use the Sandwich Technique
Networking often involves giving and receiving feedback, and the Sandwich Technique is a great way to do it effectively.
Here’s how it works: Start with a positive comment, then provide your constructive feedback, and finish with another positive note. This structure helps cushion the critique and leaves the person feeling good about the interaction.
For instance, if a colleague’s presentation was interesting but had some unclear points, you could say:
“Your presentation was really engaging, and I loved how you introduced the topic—it really grabbed everyone’s attention. One thing that might help next time is to clarify some of the key points in the middle to keep everyone on track. But overall, your enthusiasm and knowledge were impressive, and I think everyone learned a lot.”
Action Step: Try using the Sandwich Technique in your next networking opportunity where feedback is needed. Start with a genuine compliment to set a positive tone, then offer your constructive advice in a clear and specific way. End with another positive comment to reinforce their strengths.
Using the Sandwich Technique in networking helps ensure your feedback is well-received and helps build strong, positive connections.
Use Lines to Your Advantage
I was at a conference early on in my career where I did not know anyone! So I decided to stand in as many lines as I could find. Every time I got in line I said hello to the person in front of me and behind me.
It was super easy to strike up conversation (because we were all standing there together) and allowed me to gracefully exit quickly after we ordered. I must have had four coffees that day!
Here’s how to make the most of this technique:
- Seek out lines: Coffee stands, registration desks, buffets – anywhere people are queuing up.
- Say hello: Greet the people in front of and behind you. A simple “Hi, how’s your day going?” can work wonders.
- Use situational openers: Comment on the length of the line, ask about sessions they’ve attended, or discuss the coffee options.
- Exchange contact info: If the conversation is going well, swap business cards or connect on LinkedIn before you part ways.
- Move on gracefully: Once you’ve ordered or reached the front of the line, you have a natural reason to end the conversation.
Have a Clear Departure Plan
Leaving a networking event smoothly is just as important as how you arrive. Having a clear plan for when and how to leave ensures you end conversations on a positive note and leaves a good impression.
Here’s how to do it:
- Keep an eye on the time. Make sure you’re not overstaying your welcome. Pay attention to the event’s flow and the cues from the person you’re talking to. If the event is wrapping up or they seem ready to move on, it’s a good time to exit.
- Thank them. Always express gratitude for the conversation. A simple, “It was great chatting with you. Thanks for your time!” works well.
- Mention a follow-up. If there’s something to follow up on, mention it. You could say, “I’ll send you that link we talked about,” or “Let’s connect on LinkedIn.”
A clear departure plan shows you’re considerate and organized, leaving a positive impression as you move on to your next conversation or leave the event. It’s a simple way to make sure your networking experience ends on a high note.
Networking Don’ts (Avoid These at All Costs!)
Remember, networking is as much about what you shouldn’t do as it is about what you should do. Being aware of these pitfalls can help you navigate the networking landscape more effectively.
- Over-Automation: Avoid using generic, automated messages on platforms like LinkedIn. Personalization is key.
- Name-Dropping Overload: Mentioning mutual connections is fine, but excessive name-dropping can come off as inauthentic.
- Talking Business Too Soon: Don’t pitch your services or ask for a favor within the first few minutes of a conversation.
- Checking Your Phone: Constantly glancing at your phone can make you seem disinterested or rude. In fact, research shows that you’d be better off not using it at all (if you can).
- One-Way Conversations: Don’t dominate the discussion. Networking should be a mutual exchange of ideas and information.
- Overindulging: Whether it’s food or alcohol, excessive consumption can make a poor impression. Don’t treat the food as a buffet—try to eat less than normal to avoid bloating yourself and feeling sluggish.
- Generic Follow-Ups: A “nice to meet you” email is forgettable. Reference specific points from your conversation in your follow-up.
- Ignoring the Introverts: Don’t just go for the loudest person in the room; sometimes, the quiet individuals have the most to offer.
- Business Card Barrage: Handing out business cards like candy dilutes their value. Reserve them for meaningful interactions.
- Monopolizing Time: Don’t hog someone’s time, especially if you see that others are waiting to speak with them. Make your connection and move on.
- Neglecting Body Language: Failing to make eye contact, or crossing your arms, can send unintended negative signals.
- Overpromising: Saying you’ll do something and not following up can tarnish your reputation.
- Discounting Juniors: Don’t focus only on senior-level professionals; those lower on the ladder can be valuable connections, too.
- Avoiding Event Staff: Don’t just speak with attendees. Event staff and vendors often have a broad network and can provide unique introductions.
- Bypassing the Follow-Up: Ghosting someone after initially showing interest is both confusing and unprofessional.
Networking Online vs. In-Person: The Pros and Cons
When it comes to networking, which is better: online or face-to-face? Let’s break it down and give you the insider track on making the most of both worlds.
Online Networking
Pros:
- Accessibility: You can network in your pajamas! No need to travel anywhere, which is great for introverts or those who are time-constrained.
- Scope: The sheer number of people you can connect with is staggering.
- Specialized Groups: You can find online groups that are super niche, offering specialized knowledge you won’t get anywhere else.
Action Step: Ever find yourself scrolling through LinkedIn, but you have no clue how to make the first move? Check out our guide on how to break the ice in virtual networking scenarios.
Insider Tip: Use the “Who’s Viewed Your Profile” feature on LinkedIn to see if someone might already be interested in what you bring to the table. A proactive message here could be your best foot forward.
Cons:
- Lack of Intimacy: A digital “hello” can’t replicate the impact of a warm, physical handshake or eye contact.
- Easier to Forget: The lack of personal interaction can sometimes make it easier for people to forget you.
In-Person Networking
Pros:
- Deeper Connections: The richness of face-to-face interactions facilitates deeper, more meaningful relationships.
- Instant Feedback: You can immediately gauge someone’s interest or boredom and adjust your approach accordingly.
- Physical Presence: Simply being there in person can make a lasting impression that’s hard to replicate online.
Cons:
- Time-Consuming: Unlike online networking, you need to physically be there, which can be a huge time commitment.
- Limited Scope: You’re confined to who is in the room, which may or may not be the people you need to meet.
Action Step: If your in-person interactions are as stale as last year’s crackers, spice it up! Practice makes perfect, so consider joining a local speaking group or practice recording yourself to improve your conversation skills.
Insider Tip: Research from Harvard Business School shows that face-to-face requests are 34 times more effective than emails. So if you’re planning on making a big ask, like a job referral or collaboration, try to do it in person.
The Hybrid Approach
Why limit yourself? A blend of both in-person and online networking can give you the best of both worlds. Start online to research and identify potential connections, then deepen those relationships through face-to-face interactions.
Action Step: Use the calendar method. Anytime you make a new online connection, set a reminder to touch base in person (if possible) or via a video call within the next three months. That’s right—put it in your calendar!
Bonus: Have a conference coming up? Check out my guide on how to network at a conference like a pro.