Your fake friends are ruining you. I know it sounds harsh, but if you want to be happy you have to:

  • Combat frenemies
  • End ambivalent relationships
  • Stop toxic ‘friends’
Why Fake Friendships Are Ruining You

This is the one question you need to ask (and answer) to spot fake friends...

Posted by Tom Bilyeu on Wednesday, November 7, 2018

But first, what is the definition of a frenemy?

A frenemy is someone who you are friendly with despite a fundamental dislike or rivalry.

I think there are three types of fake friends. Which kind sounds familiar?

The Three Types of Fake Friends

#1: The Jealous Frenemy

This is the most common type of frenemy. In fact, jealousy is often the emotion that flips friends into enemies. And it goes both ways…

  • A colleague is jealous of a promotion.
  • You are jealous of a colleague’s promotion.
  • A wingman is jealous of your righteous ability to attract babes.
  • You are jealous of your wingman’s righteous ability to attract babes.
  • Someone is jealous of your raise / hair / smarts / personality / humor / car / ____.
  • You are jealous of someone’s raise / hair / smarts / personality / humor / car / ____.

The Problem: Jealousy is an insidious little beast. It destroys trust, respect, and admiration. I believe that it is almost impossible to have a healthy relationship where there is jealousy brewing.

Bottom Line: Either get over the jealousy, or get over the person.

#2: The Undermining Frenemy

When you have an undermining frenemy, you constantly are faced with challenges such as these:

  • You landed a new client! Should you tell them?
  • You lost five pounds! Will they enable bad behavior if you go out to lunch?
  • You want to invite some new friends over. Should you invite them?

Undermining frenemies are usually great at passive-aggressive comments, sarcastic tones, and enabling your bad behavior.

The Problem: These kinds of frenemies are the worst! Why? You hope they will be supportive, but they often aren’t.

Bottom Line: Fool me once, shame on you. Fool me twice, shame on me. Don’t keep hoping. Cut this person out.

#3: The Unsure Frenemy

Humans hate having unfinished business. We also hate not knowing where we stand with someone.

  • I think he is a close friend…but is he close friends with everyone?
  • I think she likes me?
  • Are we business friends or actual friends?
  • He knows me, but I’m not sure if we are just acquaintances or actual contacts.
  • Are we LinkedIn-type contacts or Facebook-type contacts?

The Problem: You just aren’t sure. Where do you stand? Do they help or support you? You are constantly on guard and second-guessing them. This kind of ambivalence takes a lot of energy because you are in a constant state of not knowing.

Bottom Line: Have a talk. Sort it out. Put it all out on the table. More steps below…

Fight Fake Friends

A frenemy is slightly different that a fake friend. What is a fake friend?

A fake friend is someone who makes you fake it — fake liking, fake authenticity, or pretend to be someone you are not in order to be friends with them.

How can you get rid of the fake friends in your life? 

You deserve to have incredible relationships.

I want to walk you through a step-by-step way to assess your friendships and clear out your relationship clutter. 

This is Marie Kondo’s KonMarie Method for relationships.

Are your friendships messy? Every person in your life should #sparkjoy. Here’s how:

Step #1. Identify Your Obligatory Friends

How do fake friends happen? It often starts with the slow decline of a relationship. Does this story sound familiar to you:

I met Sophie on a writers’ retreat. We bonded immediately—standing in line to get our room keys. I loved her shoes, she loved my scarf. We both tried to eat vegetarian, but loved bacon. We asked to switch roommates so we could be bunk buddies. She was working on a fiction novel, I was working on the early notes for Captivate. We traded notes, read drafts, and were inseparable for two weeks. When we got home, we decided to have weekly calls to discuss our manuscripts. We promised to visit, but schedules were crazy! Calls were too hard with our busy schedules, so we texted. Texting got hard, so we emailed. She got pregnant and had beautiful twins. She stopped writing. We had less and less to talk about, even in emails. We sometimes sent each other pictures—our babies, our gardens. Texts were slow. After a while, even emailing became tedious. I visited her on my last work trip to her city, and we had almost nothing to talk about. She asked to come visit this summer—I’m dreading it.

This is what happens when a real friend becomes an obligatory friend, and then a fake friend.

Obligatory Friend: n

Someone you don’t enjoy spending time with, but end up spending time with because you feel guilty. It’s a habit you do not know how to stop. 

This doesn’t usually happen overnight. You know your friendship slowly is creeping from obligatory to fake when…

Fake Friend Warning Signs:

  • Your interests have become more and more different.
  • You are less alike than you originally thought.
  • You no longer work together / are on the same sports team / go to the same organization.
  • Over time, you grew apart.
  • You have become different people than you were when you were younger.
  • You have nothing in common anymore.
  • You no longer live nearby.

This most commonly happens with:

  • Childhood friends
  • Old colleagues from previous jobs
  • College buddies
  • Exes
  • Trip or travel acquaintances
  • *Someone who made a really good first impression, but turned out to be less than stellar
  • Old neighbors

Here’s my big idea:

We absolutely can grow out of friends, just like we grow out of clothes. Sometimes our taste changes, sometimes our size changes.

…and this is not a bad thing. Let me explain how fake friendships happen. It all starts with what I call Spheres of Interest.

Step #2. Identify Your Spheres of Interest:

When you first meet someone, you are not sure how many of your interests and their interests overlap. You both have spheres of interest, and you wonder how much overlaps:

friendship interests

Then as you get to know each other, you find more and more commonalities. The areas you have in common are called relevance. The closer your spheres of interest, the more you like someone.

friendship commonalities

Sometimes ‘interests’ can be points of relevance such as:

  • Working at the same company
  • Living in the same building
  • Going to the same school
  • Playing on the same team
  • Being a part of the same organization
  • Having gone on the same trip

The more commonalities you have, the more relevant someone is to you. In a great relationship, the circles move closer together:

friendship commonalities

Before a relationship becomes obligatory and then fake, there is usually no movement at all—or your common interests begin to diverge. You never find more common interests. You never get closer. You never fully bond. In fact, with most obligatory friends, your spheres of interest slowly move away from each other…

ambivalent friendships

I call this movement the slow creep.

Step #3. Avoid The Slow Creep

The slow creep is when your spheres of interest slowly creep farther and farther apart.

The problem with fake friends is we often do not realize a friendship is becoming obligatory until it’s already highly unfun to hang out with them—and then it’s hard to break up. You can know someone for years and not realize how much you have changed or that you no longer are enjoying each other’s company.

When your spheres of interest move farther and farther apart, you get closer and closer to becoming ambivalent about the person and your relationship.

And ambivalent relationships are dangerous.

Step #4. Beware of Ambivalent Friends

Our friends can become fake friends when we begin feeling ambivalent about them.

Ambivalent relationships cause the most emotional strain, take the most energy, and are the most toxic.

But what is an ambivalent relationship? Here are some questions to self-diagnose your ambivalent relationships. Answer each question by placing someone on the ambivalence spectrum.

Does this person support you or undermine you?

  1. They are supportive.
  2. They are sometimes supportive.
  3. It depends.
  4. They undermine me.

Undermining friends

Is spending time with this person fun or draining?

  1. Fun!
  2. Sometimes it’s fun
  3. It depends
  4. Not usually

Is this relationship healthy for you and your life?

  1. Yes, it is healthy
  2. Sometimes it’s healthy
  3. It depends
  4. It’s not usually healthy

Are you sure of your relationship with them?

  1. I know exactly where we stand.
  2. Sometimes I know where we stand.
  3. It depends.
  4. I don’t usually know where we stand.

Is this person usually excited for you or jealous of you?

  1. They are excited for me.
  2. Sometimes they are excited for me.
  3. It depends.
  4. They usually can be jealous of me.

Jealous friendships

Answer Key:

  • If you picked mostly 1’s and 2’s, this person is a good friend!
  • If you picked mostly 2’s and 3’s, you have an AMBIVALENT person in your life! Read on…
  • If you picked mostly 3’s and 4’s, you have a TOXIC person in your life. Read How to Deal With Toxic People.

You might not realize it, but ambivalent relationships are more toxic than toxic ones. Wait! What? I know what you’re thinking, but let me explain:

This is some serious science: Psychologist Bert Uchino found that the more ambivalent relationships you have, the more likely you are to have higher rates of depression, stress, and dissatisfaction in your life.

A researcher at the University of Minnesota named Michelle Duffy wanted to see if frenemies impacted people in the workplace. And not just any workers—police officers. Here’s what she did:

  • Surveyed police officers on their levels of stress, absences from work, and how often they were undermined and supported by their closest co-worker.
  • Unsurprisingly, she found the more an officer felt undermined, the more unauthorized breaks they took, the more absent they were from work, and the less committed they were to their jobs.

But here’s where it gets interesting…

  • What about officers who had colleagues who were sometimes supportive?
  • These officers missed even more work, took even more breaks, and felt even less committed.

You read that right: Officers were impacted more negatively when they had ambivalent relationships—even more than toxic ones.

Duffy argued that when police officers have toxic relationships, they can work to keep clear of them. They don’t worry or wonder as much and take as many steps to distance themselves as possible 

But ambivalent relationships were more confusing. It made police officers constantly have to second-guess, be on guard, and grapple with wondering and worrying.

We know we have to get rid of toxic relationships. We worry, grapple with, and second-guess ambivalent ones.

This affects all areas of our lives. In another study, adults rated their relationships with the ten most important people in their lives. They also did two anxiety-provoking tasks:

  • Deliver a speech with little time to prep.
  • Take a rapid fire math test.

The more ambivalent relationships a person had, the more their heart rate spiked on both tasks.

Bottom Line: Ambivalent relationships stress you out in all areas of your life.

And they can be the most insidious, because you don’t always know how to handle them.

#5: Safeguard Your Social Energy

We only have so much social energy. And ambivalence takes more energy.

With toxic relationships, we know we need to cut them out—and often do. Ambivalent relationships are much harder. Guessing, wondering, protecting—those all take a lot more energy. It takes so much physical energy to be on guard. 

Fake friends give you guilt.

You know how this goes. Habit. Routine. Guilt.

  • You get together because you always get together when you visit home.
  • You call each other because you always talk once a month.
  • You invite someone because they always come to your holiday party.

But you forget to ask yourself:

Do you actually like spending time with them?

obligatory friendship

Here’s what happens if you stay on the guilt wave:

  • Your interactions become less and less fun.
  • Getting together feels more and more like an obligation.
  • You dread spending time with them.
  • You feel resentful when you do spend time together.
  • You agonize over invites, calls, and get-togethers.

Stop. The. Guilt.

I realized that these obligatory friendships were bad for everyone involved.

When you begrudge a friendship, they feel it.

When guilt is the driving force in a relationship, it is doomed to failure.

When you force yourself to spend time with someone or pretend to have a good time, you either are lying to yourself, or lying to them.
This is not truthful living.

You are not serving anyone by maintaining this ruse. The hard part is that obligatory friendships do NOT get better. Once spheres of interest start moving apart, they usually don’t stop.

Either you have to pull the plug, or the relationship will keep on draining.

I know. I know. You feel guilty. You feel bad. There is history! But listen up:

Having history with someone is not enough fuel for a friendship.

  • Okay, so you were best friends in elementary school. How is maintaining a shallow relationship honoring that memory? Do you really think things will change?
  • Okay, so you helped each other get through the corporate merger at your last job. How are obligatory monthly phone calls helping either of you now?
  • Okay, so you are different now. How is someone from your old life helping you move on in your new one?

It might be time to have a friend break-up.

How to End a Friendship

Let me explain a people puzzle that always has perplexed me:

It’s okay to date.

It’s okay to define a romantic relationship.

It’s okay to re-evaluate a partnership.

It’s okay to break up.

It’s hard in romantic relationships, but it is okay—if not essential — to be able to date around, and then break up when it doesn’t work out. Why can’t we break up with friends?

In romantic relationships, we have break-ups all the time—it is considered an important part of finding the right partner. But could you imagine saying to a new friend:

“Um, yeah. It’s been great seeing each other. But I just don’t think we are meant to be. I want to friend break-up. It’s not you, it’s me.”

No way. I can’t imagine it. 

But here’s the thing: Sometimes we have to break up with friends. 

This is one of the hardest posts I EVER have written. Partially because it is personal to me…

I had a best friend break up with me, and it broke my heart.

I recently had to break up with a friend, and it felt like death.

It very rarely is talked about.

Okay. So, here I am going to try making the best of this bad situation. Here’s how you know you need to break up with a friend…

How to Know if You Need a Break-Up

These are the warning signs that a friendship needs to end:

  • You dread seeing them.
  • You feel they undermine you more than support you.
  • There is deception in the relationship—they lie to you.
  • There is self-deception in the relationship—one of you is lying to yourself.
  • You have grown apart, and the relationship is dragging on like a slowly dying animal.

Any of these feel familiar? Keep reading.

Option #1: The Talk

You know how in romantic relationships, you have “The Talk?” That talk is the pinnacle of nerves, awkwardness, and sometimes resolution. “The Talk” usually has a number of goals:

  • To clarify boundaries
  • To define the relationship
  • To see where each person stands
  • To talk about a future

Here’s the great thing about having “The Talk” with friends—it can initiate a break-up talk. It can prepare someone for an imminent break-up, or it can resolve having to break up at all.

You owe it to your friendship to put it all out on the table. The entire goal of “The Talk” is bringing everything to the surface:

how to end a friendship

  • Hidden resentments
  • Miscommunications
  • Old fights
  • Jealousy
  • Misunderstandings
  • Boundaries


  • I recommend doing this in person. — Do not initiate it over text or chat! Everything is better, clearer, and easier in person.
  • Go with a goal in mind. — Do you want to clear up something? Do you want to address something? What would your ideal outcome be?

Option #2: The Break

I think friendships sometimes need breaks. Especially if you just had a very difficult talk, you might need some time away. Breaks can serve to:

  • Give you a fresh perspective
  • Calm down
  • Miss each other
  • Re-evaluate

Here’s the nice thing about breaks – you can take them for whatever reason you are most comfortable with:

It’s Me: You can say you are really busy and need time.

It’s You: If you feel hurt by your friend’s actions, if you feel there has been jealousy or undermining (see our articles on frenemies and ambivalent relationships), you can say you need time to recover.

It’s Us: Especially after a hard talk, you can tell a friend that you need some distance for both of you to re-evaluate.


  • I do recommend adding a time component to your break. This will help if you have someone who is not good with boundaries. It also will give you time to re-evaluate without wondering if you should text or contact. Just like in a romantic relationship, defined space can let you take a step back.
  • The terms of your break can be flexible or rigid. You can say, let’s talk again in two weeks. You can say, let’s see how we feel and check-in when we feel we are ready.

Option #3: The Slow Back-Away

Let’s say you are in a one-sided friendship or you are friends with someone who is not good with boundaries. Then you might not be able to have “The Talk” or an official break. In this case, you can try the slow back-away.

You should use this if:

  • You worry they will not accept a break.
  • They will not be honest if you have “The Talk.”
  • They are bad with boundaries.
  • You hate confrontation.

This method is less direct — so it’s not my favorite. BUT it can help gently end a relationship or avoid hurting someone’s feelings. The slow back-away usually is done by just being ‘too busy’ and ‘ too hard to reach.’

I hate writing this, but the goal here is having a gentle easing in the relationship. You want them slowly to get the message that you want a different kind of relationship. You don’t want to hurt their feelings. You want them to save face.


  • Text instead of call.
  • Engage less on social media.
  • Take longer to respond to texts.
  • Respond with shorter texts.
  • Get together in less intimate settings.
  • Get together for shorter, more casual occasions.
  • Be too busy to get together.

**Again, this is my least favorite, because it feels like the least honest. But sometimes it is the nicest way to break up with someone.

Option #4: The Burst

There comes a point in some unhealthy, unfulfilling relationships where the friendship bubble needs bursting. The lies. The faking it. The pretending everything is fine. It needs to stop. I believe friendship break-ups should be treated EXACTLY like romantic break-ups. Something like: 

Hey, I know we have had trouble getting together over the last few months. I think that is mostly my fault. I have been pulling away. I think last year when X happened, it really hurt my feelings. I have not been able to get over it. I know you are a great person and have been a wonderful friend, but I think our relationship has changed. I do not think we can salvage it after all that has gone on. I am sorry. 


  • State needs that are not being met.
  • Be gentle and kind.
  • Talk about how you feel.
  • Don’t assign blame.
  • Don’t make excuses.

This is incredibly hard. I know it. But I think that if you feel you have to end a relationship, you have to clear the way.

When we say no to relationships that don’t serve us, we make room for relationships that do.

I challenge you to think about the fake friends in your life. Are there people who you are close with for the wrong reasons? Are there people who you are lying to yourself about? Are there people you dread hanging out with?

Letting them go helps you both.

I know how hard it is to let go of old relationships. I am writing this article as a pep talk for myself as much as for anyone who resonates with this idea.

Guilt is not fuel.

History is not enough.

Feigned closeness is deception.

Be honest.

Have more time for real relationships.

Live in truth and with real friends.


Watch my interview with Tom Bilyeu, where we discuss fake friends, ambivalent relationships, and more:


About Vanessa Van Edwards

About Vanessa Van Edwards

Lead Investigator, Science of People

I'm the author of the national bestselling book Captivate, creator of People School, and behavioral investigator.

I’ve always wanted to know how people work, and that’s what Science of People is about. What drives our behavior? Why do people act the way they do? And most importantly, can you predict and change behavior to be more successful? I think the answer is yes. More about Vanessa.

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