As part of our series, World’s Most Interesting People, I chatted with Dr. Paul Zak, neuroeconomist, teacher and author of Trust Factor and The Moral Molecule

In this episode, you’ll learn: 

  • What exactly a neuroeconomist is and Dr. Zak’s way to find out other people’s “weirdness” 
  • Dr. Zak’s discovery moment of the power of oxytocin and this chemical’s “golden rule” function 
  • How to stimulate oxytocin in the brain in both your professional interactions and causal encounters 
  • The most effective and scientifically-proven pick-up line 
  • How to give someone the gift of being present in a conversation 
  • Dr. Zak’s Love+ Rule of being open-hearted and of service to others 
  • The research study that changed Dr. Zak’s life (hint: it involved blood and no running water) 
  • How to connect deeply with others by snapping out of autopilot and articulating observed emotions 

and get the answers to: 

  • What is oxytocin and why is it so powerful? Why should we be obsessed with this chemical? 
  • What is your go-to opener in an elevator? 
  • What are 3-4 best ways to activate oxytocin? 
  • Can the memory of a positive encounter release oxytocin? 
  • What’s something you used to believe but no longer do? 
  • What’s your biggest piece of advice for newbies interacting with people? 


Watch the Episode:

The World’s Most Interesting People series aims to find incredible individuals doing incredible things. 

What fascinating groundbreaking incredible things can they teach us? 

Let’s learn their secrets.

Hi, I'm Vanessa!

Hi, I'm Vanessa!

Lead Investigator, Science of People

I'm the author of the national bestselling book Captivate, creator of People School, and human behavioral investigator in our lab.

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