You have 0.05 seconds to make a good first impression online.
That’s only 50 milliseconds to hook someone — according to researchers at Carleton University.
Most important, this happens before a user reads any of your content. So, you have to capture their attention with your website’s nonverbal cues.
Make your website capture attention and convert using body language.
Do you have any of the following?
- Low conversions
- High bounce rate
- Short average visit duration
- Low sales
- Slow traffic
Then you need to optimize your website’s nonverbal first impression.
I’m a human behavior hacker, and I’m going to show you how to use science to optimize your website.
Why human behavior science?
Let me be blunt:
If you don’t understand online human behavior your website will fail.
Sure, you can produce killer content — and that’s a great start. But even if your blog unveils the meaning of life while saving baby pandas from grumpy cats, it’s not enough.
You have to understand your reader’s behavior to get them to convert. This is all about making sure your website produces a killer nonverbal first impression.
In my guest post for Copyblogger I have laid out six scientifically proven hacks to improve your website’s visual cues. Check it out:
Bonus: Anatomy of a Perfect Sales Page
Trying to convince someone to buy something on your webpage? Check out the tips in this awesome infographic from Science of People reader, Clemence Lepers and her team at PPTPOP (thanks for the share, Clemence!)
About Vanessa Van Edwards
Lead Investigator, Science of People
I’ve always wanted to know how people work, and that’s what Science of People is about. What drives our behavior? Why do people act the way they do? And most importantly, can you predict and change behavior to be more successful? I think the answer is yes. More about Vanessa.
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